How many times have you thought of writing a blog for your business? I’m sure the first thought is that it would be a great resource, a valuable opportunity to promote your products or services. Then it reality sinks in. “What am I going to write about?” you ask yourself. “How much time can I dedicate to getting this job done?” “What about my social networks?” How can you keep your business running and find time to add another "to do" to your list?

Here are some basics that should help. 

Decide the purpose of your blog. Why are you writing one? What issues do you hope to address with your commentary? Will you be helping your clients with a problem? Sharing your unique voice or particular expertise? Announcing new products or services? Once you answer these questions, organize your posts into titles.

Research similar posts that are already available on the Internet. Will your blog add value to a similar topic? Do you have a different point of view you think can help your customers or readers? Once you determine those answers, you are ready to locate resources on other websites that may underscore your message. Sharing information from other websites in your blog can be a good way to showcase your expertise, however you want to be sure that doing so will not take readers away from your content.

The best way to provide readers linked content while ensuring your site remains readily available is to set up additional link using the “open link in new window” feature. This will open links you set in a second window, leaving your website open for readers to easily come back to. This way, your readers can follow the link without officially leaving your site.

Read more at Perez' blog at Nuevo Advertising