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SRQ DAILY Jul 28, 2016

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Freshly Squeezed Content Every Morning

"The market [was] wide open for a Power Vinyasa studio, so we just knew that if we didn't go now that we'd be too late."

- Courtenay Hitchon, owner The Yoga Shack
 

[Opening]  The Yoga Shack Opens New LWR Studio
Lizzy Steiner

Last week, The Yoga Shack hosted a grand opening party to salute its newest location in Lakewood Ranch, the sister studio to their downtown venue. Although classes began at the new spot on July 6, last Friday’s event marked the official christening of the second Yoga Shack outpost. Partygoers mingled with teachers, took advantage of exclusive deals on fitness classes from partner gyms and shopped for athleisure, neon bathing suits and S’Well water bottles from visiting vendors such as Influence, Lululemon and Goddess Swimwear.

What this fête lacked in sun salutations it more than made up for in merry-making: guests sipped rosé, beer and Sarafresh cold-pressed juice from the fully-stocked open bar, munched on a mix of healthy and indulgent treats (think fresh fruit alongside fudgy brownies) and danced the night away to a live DJ spinning remixed top-40s tunes.

According to founding co-owner Courtenay Hitchon, expansion has been the plan since the downtown flagship’s founding in 2012; it was merely a question of time, location research and a savvy business partner. Nikka Coloradoa Fort Lauderdale native who began teaching at The Yoga Shack last year after relocating from North Carolina—proved to be just that. After forming their LLC this past May, the pair moved quickly: they purchased and revamped the Lakewood Ranch property over a period of just two months. “I always thought that Lakewood Ranch would be a good location to expand into because of the growth here,” Hitchon says. “I worked for Lululemon for five years and helped open the store at the University Town Center. I had the feeling that this area was going to be really booming.” Hitchon notes that there were other types of yoga studios in Lakewood Ranch, but none like The Yoga Shack. “The market [was] wide open for a Power Vinyasa studio,” she says, “so we just knew that if we didn’t go now that we’d be too late.”

What does the future hold for The Yoga Shack’s burgeoning vinyasa empire? No set plans yet, but further expansion remains a priority. “That is 100 percent the goal,” says Hitchon. “Nikka and I have a great partnership and going into it we knew that we wanted to expand and have several studios. With research and time, we’ll figure out where the best places are.” 

Pictured: The Yoga Shack�s instructors right as the festivities kicked off. From left to right: Co-owners Courtenay Hitchon and Nikka Colorado, teachers Morgan Thomas and Meg Metcalf.

The Yoga Shack, 5302 Paylor Ln., Lakewood Ranch, 941-217-6066.

[Daily Shop]  Do the Cherry Cha-Cha
Lizzy Steiner

At Get Loose, the unofficial motto reads, “Have serious tea, but don’t take it too seriously.” Cha-Cha Cherry Tango—the combination tea shop-art gallery’s de facto house favorite—epitomizes that statement to a T. A blend of dried fruit and flowers, Cha-Cha Cherry goes easy on the eyes (in loose form, the tea leaves resemble a treasure trove of miniature, multicolored gems) and tastes even better when brewed. Cherry’s initial tang gives way to sweet notes of pineapple, earthy coconut, refreshing citrus and tart hibiscus blossom. While you’re sipping away on the soothing brew, you’ll saving be elephants in Africa: Get Loose donates 10 percent of net profits towards nonprofits that work to end the ivory trade.  

Pictured: Get Loose�s Cha-Cha Cherry Tango Tea in two forms: loose and brewed.

Get Loose Tea and Art, 136 South Pineapple Ave, Sarasota, 941-953-2444.

[Recognition]  RE/MAX Platinum Reality Receives Award

Luxury Real Estate brokerage, RE/MAX Platinum Realty has received the RE/MAX Total Volume Achievement Award for 2015. This distinction is awarded to multi-office franchises that earn more than $160 million in one year.  

RE/MAX Platinum Reality

[Exec Moves]  New Branding Announced by Community Haven

The Board of Directors of Community Haven for Adults and Children with Disabilities announced a new name and logo, accompanied by updated Mission and Vision Statements to take the 62-year old nonprofit into the future. Their new logo will represent adults, teens and children.  

Community Haven

[Hires]  Healy And Douglas Join Cumberland Advisors

Cumberland Advisors announced the addition of Patricia M. Healy as senior vice president of research and portfolio manager and Kimberly Douglas as a compliance officer. Healy will be a part of the fixed income team and is a holder of the Chartered Financial Analyst (CFA) designation. Douglas holds a 16-year background in financial industry operations, regulatory compliance, relationship management and human resources.  

Cumberland Advisors

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SRQ DAILY is produced by SRQ | The Magazine. Note: The views and opinions expressed in the Saturday Perspectives Edition and in the Letters department of SRQ DAILY are those of the author(s) and do not imply endorsement by SRQ Media. Senior Editor Jacob Ogles edits the Saturday Perspective Edition, Letters and Guest Contributor columns.In the CocoTele department, SRQ DAILY is providing excerpts from news releases as a public service. Reference to any specific product or entity does not constitute an endorsement or recommendation by SRQ DAILY. The views expressed by individuals are their own and their appearance in this section does not imply an endorsement of them or any entity they represent. For rates on SRQ DAILY banner advertising and sponsored content opportunities, please contact Ashley Ryan Cannon at 941-365-7702 x211 or via email

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