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SRQ DAILY Nov 15, 2016

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"It is very hard to do pioneering science today and not have a live public dialogue. Designers can actually penetrate those frontiers by working with scientists and play a decisive role in discovery."

- David Edwards, PINC speaker
 

[PINC]  Designing to the Senses
Jacob Ogles, jacob.ogles@srqme.com

Design doesn’t stop with the visual for inventor David Edwards, a creator, writer and Harvard University professor among the guest speakers at this year’s PINC conference in Sarasota. Edwards, who invested an inhalable chococate and mobile device that sends "scent messages," answered questions from SRQ about the changing frontiers of design. Hear Edwards speak at PINC on December 8 at the Sarasota Opera House.

What is the most important lesson modern designers can learn from science, and vice versa? Edwards: We are all increasingly living at frontiers in a rapidly changing world. Scientists can learn how to express their experimental ideas to a broad public with a vocabulary of design that is sensitive to those without science specialization. It is very hard to do pioneering science today and not have a live public dialogue. Designers can actually penetrate those frontiers by working with scientists and play a decisive role in discovery. Both come together in discovery where that discovery moves toward changing how we all live.

How do you define “bio-inspired contemporary design” yourself? For millennia, architecture, engineering and design found inspiration in natural forms. Over the last 20 years or so, our understanding of natural function—largely biological function—has ruptured the old form-inspired paradigm. Design today is inspired by natural form and function, clothes that are like skin, homes that monitor the life inside, drug systems that behave like cells and organs. This is bio-inspired design.

Smell seems to be one of the most difficult senses to consciously appeal to. What do you need to keep in mind if you are trying to craft such an appeal? Scent is a secondary signal. It matters greatly to health and wellness. But in the digital age we are relatively unaware and ignorant of it. Making scent an integral part of our digital lives will involve bringing it back naturally into experiences we do every day. Music is a great example. Music affects wellness and memory. So does scent. Science shows that together they affect us more than either alone. We have found a way to match any music on a streaming service like Spotify with scent tracks that automatically play to enhance the mood of the music. The effect is dramatic. The gesture intuitive. It is this sort of coupling—like scent with food—that will bring scent wellness back into our lives as it was throughout human history. 

Learn More about PINC here

[Daily Shop]  Flicker of Wine
Taylor Young

After a long day, nothing beats a generous glass of wine—until now. Made from discarded wine bottles, Rewined, a hand-made candle brand, cuts each bottle down and infuses the wax with subtle notes to create a scent reminiscent of your favorite varietal of vino. Pop into Rustic Rose, a home accent store located in the heart of Parrish and sample the deeper reds—cabernet, merlot and sangria for a dark, richer aroma—or brighten up a relaxing evening with a whiff of the irresistibly crisp rosé. Next to the light from the flickering flame from one of these intoxicating candles, mundane days of leisure and bubble baths will never be the same.

 
 

The Rustic Rose, 9027 US-301, Parrish, 941-479-4912.

[Exec Moves]  Alfredda Smith-Odato Joins RE/MAX Platinum Realty

Alfredda Smith-Odato has joined the Sarasota office of RE/MAX Platinum Realty. Focusing on residential real estate including second homes and new homes, Smith-Odato has 15 years of local real estate experience and a background in international relations, starting in the import-export business, where she frequently interacted with foreign nationals and became an expert in the intricate duty free and customs laws while selling to the Diplomatic Corp in Washington D.C. and the United Nations in New York while leading an eight-person team. She also has experience as an entrepreneur, owning and operating a successful Mail Boxes, Etc. franchise and her own real estate firm, Suncoast Global Real Estate, LLC. 

RE/MAX Platinum Realty

[Exec Moves]  Brooke Chase Recruits Harris for MJB Wood Group

Ward Harris has been placed with MJB Wood Group as line of business manager – furniture, gaining responsibility for the P&L management of the furniture line of business. Harris will focus on leading growth in top-line sales and bottom-line profitability, including outside and inside sales. Harris will lead the growth of the company in its supply of wood components to the furniture manufacturing vertical through expansion into new markets, development of value-added products and broadening the customer base. Harris earned his bachelor's of business administration degree from the University of Kentucky. With an extensive background in hardwood veneer at Hartzell Veneer Products and Arkansas Face Veneer, Harris was most recently North American sales manager at Coldwater Veneer.  

Brooke Chase Associates

[Opening]  MagnifyGood and UTC Venture Group Launch CoworkSRQ

MagnifyGood and UTC Venture Group have launched CoworkSRQ, a collaborative co-working environment in downtown Sarasota for entrepreneurs and professionals. CoworkSRQ offers the amenities of a traditional office space with a flexible range of monthly and annual membership options. Unlike a traditional office, MagnifyGood’s space was deliberately designed to spark new collaborations and ideas. A growing number of people worldwide are seeking co-working spaces, which allow them to gain greater independence while meeting and collaborating with likeminded professionals. CoworkSRQ is located at suite 210 of the historic Archibald Building at 1962 Main St. in downtown Sarasota. 

Cowork Sarasota



[SOON]  PERFORMANCE: Guys and Dolls , November 18 – January 1

When it comes to wit, style, and sheer exuberant joy, Guys and Dolls is the odds-on favorite as the best musical comedies, paired with a feature score by Frank Loesser. The plot involves the unlikeliest of romantic pairings: a high-rolling gambler and a save-your-soul missionary, a showgirl dreaming of the straight-and-narrow and a crap game manager who is anything but. Place your bet on love conquering all in this hilarious classic that defined Broadway’s Golden Age.

The Asolo Repertory Theatre , 5555 North Tamiami Trail Sarasota, 34243

SRQ Media Group

SRQ DAILY is produced by SRQ | The Magazine. Note: The views and opinions expressed in the Saturday Perspectives Edition and in the Letters department of SRQ DAILY are those of the author(s) and do not imply endorsement by SRQ Media. Senior Editor Jacob Ogles edits the Saturday Perspective Edition, Letters and Guest Contributor columns.In the CocoTele department, SRQ DAILY is providing excerpts from news releases as a public service. Reference to any specific product or entity does not constitute an endorsement or recommendation by SRQ DAILY. The views expressed by individuals are their own and their appearance in this section does not imply an endorsement of them or any entity they represent. For rates on SRQ DAILY banner advertising and sponsored content opportunities, please contact Ashley Ryan Cannon at 941-365-7702 x211 or via email

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