Goodwill Manasota Unveils "I Am Goodwill" Marketing Campaign

Business

SRQ DAILY FRIDAY WEEKEND EDITION FRIDAY JAN 27, 2017

With the help of its Ambassadors—community members who have made a commitment to share the mission of Goodwill with the greater community—and Goodwill team members, Goodwill Manasota has launched its 2017 “I Am Goodwill” marketing campaign. The campaign videos and print materials feature local supporters affirming their support for and dedication to the organization. More than 100 local celebrity Ambassadors appear in the campaign, including Goodwill Manasota board chair Rob Morris, 92.1 CTQ radio personalities Lulu and Maverick, Girl Scouts of Gulfcoast Florida CEO Susan Stewart, Meals on Wheels PLUS of Manatee CEO Maribeth Phillips, Trish McConnell of United Way Suncoast, 45-plus year volunteer Jo Rita Stevens, Re/Max Alliance Group co-owner Peter Crowley and Youth Ambassador and Sony/ATV recording artist Christopher Eisenberg. Goodwill is also inviting members of the public to submit their own photos and reasons why they support the organization. The grassroots campaign will take place on social media and the organization’s website.


Goodwill Manasota

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