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SRQ DAILY Feb 7, 2017

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Freshly Squeezed Content Every Morning

"We're struggling with tree health and box counts are down."

- Steve John, SMR Farms
 

[Agriculture]  Funding Announced to Fight Citrus Greening
Jacob Ogles, jacob.ogles@srqme.com

The US Department of Agriculture on Monday approved an addition $13.6 million in funding to research citrus greening, a problem that has drastically reduced production at farms and ranches on the Gulf Coast and around the country. “Finding a cure for this destructive disease is vital to maintaining a strong economy and protecting jobs here in southwest Florida,” says US Rep. Vern Buchanan, R-Sarasota, who has fought for more research funding for years.

Farmers in the region, meanwhile, continue to combat the spread of the citrus disease. Steve John, citrus production manager for SMR Farms in Lakewood Ranch, says over the past five years, the spread of citrus greening has led to a 15-20 percent decline in fruit harvested per acre. “We’re struggling with tree health and box counts are down,” he says. “Not all of it is due to greening, but a lot of it is.” Citrus greening is spread by a tiny bug that injects a vector into the leaves of trees that causes a dramatic reduction in fruit production and can eventually kill the tree, John says. 

Ranchers at HiHat Ranch east of Sarasota have also fought the citrus disease. Management there discussed problems in the summer as a pilot sprinkled Melathion over the citrus trees in an attempt to stop the spread. 

Buchanan in 2014 led a bipartisan effort in Congress to secure $125 million to combat citrus greening as part of a five-year farm bill. The bill, signed into law by President Barack Obama, also authorized the disbursement of up to $125 million in discretionary spending over the same five-year period. But over the last two years, citrus greening spread to 32 counties in Florida and has now been reported in every county with citrus-growing operations. Buchanan’s office says experts predict a 26 percent decline in Florida orange crops for the 2016-2017 season.

Florida Citrus Mutual CEO Michael W. Sparks called the funding for research a “wise investment in one of Florida’s signature industries." 

Photo by Wyatt Kostygan: Crop duster sprays fields at HiHat Ranch.

[Tuesday Tech Talk]  Track Your Email Campaigns With Real-Time Data
Pedro Perez, pedro@nuevoadvertising.com

It may seem like once you’ve gone through the process of preparing content and images, designing and sending your email campaign that the work is done, but it’s only just begun. Moments after you hit send on your email campaign, data is starting to be collected and categorized.

For nearly 15 years, Constant Contact has been our email marketing partner primarily because of it’s ease of use and it’s awesome reporting system. The overview report provides the data results in a one-sheet format. It displays the number of contacts you sent your campaign to, the open rate, bounce rate, SPAM notices and click though rates.

From the overview report you can click on the open rate and see specifically who opened the email and the exact time that they opened it. Click on the bounces and view the contacts that bounced as well as the reason for the bounce. Click-through rates will allow you to view the hyperlinks within your email and the contacts that clicked on those links. All of this data is critical in keeping an up-to-date database of contacts.

Want to see how many of your contacts opened your email on a mobile device? You can do that as well. This could be an important factor in how you develop and display your message. If more contacts are opening your campaigns on mobile devices you may want to redesign your campaign to showcase the most important information where your contacts can view it without scrolling.

Last, but not least, you can view a comparison report which will allow you to see multiple campaigns and compare the open, click-through rate and bounce rate. This is great if you are sending a variety of campaigns and want to see which is getting better results at a glance.

Whatever your email marketing needs, remember to make time to review your reports and data after each send. This will allow you to keep your contact list fresh and keep your messages on target. 

Nuevo Advertising

[Daily Shop]  Lokai Life
Kendall Sompolski

Find your balance with the new black limited-edition Lokai bracelet. The White Bead holds water from Mount Everest, the highest point on earth. The Black Bead holds mud from the Dead Sea, the lowest point on earth. The authentic bracelets are a wearable reminder to stay hopeful when you’ve hit a low and to stay humble when you’re on top of the world. Each Black and White Lokai gives you the power to support a cause about which you are most passionate—Lokai donates $2 from each purchase to the charity of your choice. Not only do they represent a good cause but also a lifestyle tuned into balancing the high and lows of life.  

Photo courtesy of Lokai.

Alicia's Dream, 362 John Ringling Blvd., Sarasota, 941-388-2727

[Recognition]  McCulloch Pavilion Named to Historical Register

The Center for Architecture Sarasota's (CFAS) McCulloch Pavilion has been placed on the National Register of Historic Places. The announcement comes as planning begins for a permanent multi-media exhibit, open to the public, on Sarasota's architecture and design history.Founded in 2013, CFAS raised over $1 million in funds necessary for the building's renovation—all in less than eighteen months—resulting in an award-winning building. The building includes a 100-person lecture hall, a large exhibit gallery, the organization's administrative offices, and the studio and offices of the University of Florida CityLab Sarasota satellite graduate architecture program. The building is under a long-term lease from Sarasota County. 

Center for Architecture Sarasota

[Exec Moves]  Osgood Joins Florida Internet Realty

Realtor John D. Osgood, a Florida licensed real estate salesperson for 29 years and a member of the Realtor Association of Sarasota and Manatee, has joined Florida Internet Realty at 3236 Southgate Circle in Sarasota. Osgood holds a Bachelor of Science in real estate from the Florida State University College of Business, and is a state-certified general appraiser, an accreditation he has held continuously since 1992. 

Florida Internet Realty

[Recognition]  Askins Wins Top In Country Award

A 2016 Sarasota High School graduate has been awarded the Top in Country award for her scores on two different Cambridge AICE exams. Sydney Askins received the award for her performance on the Literature in English exam and the A Level History exam. Askins was one of only two students in the U.S. to achieve the Top in Country Literature in English award. The other student, Dana Buckhoy, also attended a Sarasota County public high school. Askins currently attends the University of Florida; Buckhoy, a 2016 graduate of Booker High, attends Santa Fe College. Both institutions are in Gainesville. During a three-year period of taking Cambridge (AICE) exams, Askins has been awarded Top in Country for five different subjects and Top in World for one exam score. 

Sarasota High School



[TODAY]  THEATER: Ideation , January 27 – March 12, Wed-Sat 8pm; Sun 2pm

Aaron Loeb brings a dark comic edge to this psychological suspense thriller, in which a group of corporate consultants work together on a mysterious and ethically ambiguous project. As the lines between right and wrong are blurred, these characters must navigate cognitive dissonances and moral dilemmas to decide for themselves if everything is as it really seems. Tickets range from $5-$28.

Urbanite Theatre, 1487 Second Street Sarasota, FL 34236

[TODAY]  THEATER: Next Fall , February 1 – February 12

Directed by Kathy Junkins, Next Fall portrays the ups and downs of an unlikely couple's five-year relationship with sharp humor and unflinching honesty. This play paints a beautiful and funny portrait of modern romance, asking the hard questions about commitment, love and faith. Tickets are $18. 

The Players Centre for Performing Arts, 838 N Tamiami Trail

[SOON]  THEATER: Older Than Dirt , February 8 – June 11

A musical comedy providing a witty and heartfelt 360 degree view of aging. Featuring songs by Shel Silverstein, Adam Sandler, and Neil Young, this play takes the audience on a journey through the pitfalls and perks of aging, and is a part of the Sarasota Festival of New Plays.

Florida Studio Theatre, 1241 North Palm Ave.

[SOON]  DANCE: Dance Makers - 11th Annual Concert , February 9 – February 12, Thurs-Sat 7:30pm; Sun 2pm

Featuring imaginative dance pieces by nationally acclaimed contemporary choreographers—Michael Foley, Doug Gillespie, and Adele Myers. These works are selected by the artistic director to present the strength, power, charm, and diversity of the company and choreographers at Sarasota Contemporary Dance. 

Jane B. Cook Theatre, 5555 N Tamiami Trl Sarasota, 34243

[SOON]  FESTIVAL: 29th Annual Festival of the Arts , February 11 – February 12, 10am–5pm

Residents and visitors are invited to stroll amidst life-size sculptures, spectacular paintings, one-of-a-kind jewels, photography, ceramics and more from the 250 artists who are on-site to discuss their inspirations and processes for each hand-made work. Parking is free and pets on leashes are always welcomed. Free and open to the public.

[SOON]  MUSIC: French Connection with Edgar Moreau and Jessica Xylina Osborne , February 12, 3pm

Called the "rising star of the French cello," and a “young musketeer of the bow,” 22-year-old French-born Edgar Moreau consistently captivates audiences with his effortless virtuosity and dynamic performances. Moreau and pianist Jessica Xylina Osborne perform works by Poulenc, Beethoven and Brahms. Tickets and info at www.artistseriesconcerts.org.

Faith Lutheran Church, 7750 Beneva Rd., Sarasota

[SOON]  GRAB BAG: Vote for the 9th Annual Best of SRQ Local , February 13, Online ballots can be completed up to midnight of February 13, 2017

Voting has opened for the 2017 "Best of SRQ Local" Readers' Competition. Every year our astute readers vote for local eats, shopping, arts, luminaries and hotspots culminating in the buzzworthy "Best of SRQ Local" competition published in the April 2017 edition of SRQ magazine. We invite you to share your personal local experiences—from stellar sushi to the most memorable on-stage productions. Go to SRQMAG.COM/BOSRQ to complete your ballot.

Vote Online at SRQMAG.COM/BESTOFSRQ, 331 S. Pineapple Avenue, Sarasota, FL

[SOON]  SEMINAR: Lecture: Marc Chagall's D'Azur with Dr. Carol Ockman , February 13, 11:30am

Dr. Carol Ockman, curator-at-large with Selby Gardens and the Robert Sterling Clark Professor of Art History at Williams College, Williamstown, Mass., discusses Selby Garden’s first-of-its-kind exhibition, “Marc Chagall, Flowers and the French Riviera: The Color of Dreams.” The event includes a plated lunch at Michael’s on the Bay at Selby Gardens. Tickets and info at www.selby.org.

Michael's on the Bay at Marie Selby Botanical Gardens, 811 South Palm Ave., Sarasota

[SOON]  SEMINAR: Lecture: Dialogues of the Carmelites: The Big Picture , February 15, 7pm

An event designed to bring the background of Francis Poulenc’s opera “Dialogues of the Carmelites” to the foreground. The event features talks led by Dr. Jocelyn Vantuyl and Dr. Maribeth Clark, both of New College, and musical excerpts of the opera presented by artists of the Sarasota Opera. More information at www.sarasotaopera.org

Kamlet Library of the Sarasota Opera House , 61 N. Pineapple Ave., Sarasota

[SOON]  BUSINESS: Lecture: At Their Doorstep, with author Charlotte Perret , February 15, 11am

Explore the street fairs of Paris and their carnival folk via stories and photographic postcards from the 1900s.

Kamlet Library of the Sarasota Opera House , 61 N. Pineapple Ave., Sarasota

[SOON]  SEMINAR: SWAC Speaker Series , February 15

Join the Sarasota World Affairs Council for the next installment of their 2016–2017 lecture series, featuring Dr. Robert Gallucci, Director of the John W. Kluge Center at the Library of Congress and former Assistant Secretary of State. Dr. Gallucci explores the evolution of the US approach in dealing with nuclear weapons and their re-emergence as critical to Russian defense policy, Chinese force modernization and regional importance in the middle east. He will also address the threat posed by the prospect of a terrorist nuclear attack. Each SWAC lecture is followed by a members wine and cheese reception on Sarasota Bay where attendees speak face–to–face to those working directly in the field of international affairs.

[SOON]  PERFORMANCE: Lunch, Look & Listen: La Flute Enchantee with Jenny Kim-Godfrey, soprano, Betsy Traba, flute and Joseph Holt, piano , February 16, 11am

Part of Artist Series Concerts’ popular Lunch, Look & Listen series, the trio performs works by Poulenc, Mouquet, Mozart and Saint-Saëns. Ticket price includes lunch.  Tickets and info at www.artistseriesconcerts.org.

Micheal's On East , 1212 S. 1212 East Ave., Sarasota

SRQ Media Group

SRQ DAILY is produced by SRQ | The Magazine. Note: The views and opinions expressed in the Saturday Perspectives Edition and in the Letters department of SRQ DAILY are those of the author(s) and do not imply endorsement by SRQ Media. Senior Editor Jacob Ogles edits the Saturday Perspective Edition, Letters and Guest Contributor columns.In the CocoTele department, SRQ DAILY is providing excerpts from news releases as a public service. Reference to any specific product or entity does not constitute an endorsement or recommendation by SRQ DAILY. The views expressed by individuals are their own and their appearance in this section does not imply an endorsement of them or any entity they represent. For rates on SRQ DAILY banner advertising and sponsored content opportunities, please contact Ashley Ryan Cannon at 941-365-7702 x211 or via email

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