The Polar Cup, a popular treat from the 1980s & 1990s, has been revived in Bradenton and Sarasota by local entrepreneur Mike Micochero. Micochero and his family will attend local events and schedule appearances throughout the community, introducing a new generation to The Polar Cup. “I fell in love with The Polar Cup as a kid and we would enjoy this treat all of the time - especially after football practices at Southeast High School. I’m proud to bring The Polar Cup back to our community,” said Mike Micochero, The Polar Cup distributor. “The Polar Cup was such a big part of our lives and it’s incredible to hear stories of people introducing their kids and grandkids to their favorite blast from the past.”  Along with his wife Diane, son Michael and daughter Cindy, Micochero services local businesses and events. Micochero, a representative with Otis Spunkmeyer and other fundraising products, plans to add appearances by The Polar Cup to prize packages for local schools. Micochero and his family will operate The Polar Cup van throughout Bradenton and Sarasota, with plans to expand the company throughout Southwest Florida. As an authorized distributor, Micochero recently renovated a van and partnered with Speed King Signs of Palmetto to ensure the logo and branding were updated, and reminiscent of the popular vans from past generations. Future plans for The Polar Cup include increasing the fleet size with the possibility of a brick and mortar store - a physical location for The Polar Cup. Current flavors offered include lemon, watermelon, cherry, strawberry, mango, pineapple, pina colada and sour apple. 

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