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SRQ DAILY Oct 13, 2015

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"It's a tremendous opportunity to move into a position of responsibility that encompasses a great deal of the work I have been involved in over the past 20-some years"

- Jon Thaxton, Gulf Coast Community Foundation
 

[Exec Moves]  Thaxton to Lead Community Investing at GCCF
Jacob Ogles, jacob.ogles@srqme.com

Politician-turned-philanthropic leader Jon Thaxton has taken on a new role within the Gulf Coast Community Foundation. Just weeks after it was announced Mark Pritchett, senior vice president of Community Investment, had been promoted to president and CEO, Thaxton has now been put in Pritchett’s old job. 

“For me professionally, it’s a tremendous opportunity to move into a position of responsibility that encompasses a great deal of the work I have been involved in over the past 20-some years,” Thaxton said. “It gives me a chance to use my experience, contacts and expertise in a way I haven't really been able to do.” Thaxton joined Gulf Coast two-and-a-half years ago as director of Community Investment, working closely with Pritchett implementing initiatives. Now, he will have a voice in conceiving new initiatives, though he noted that process will still include Pritchett and the Board of Trustees. 

Before Thaxton took on the job at Gulf Coast, he was a Sarasota County Commissioner term-limited from seeking another term in 2012. While Thaxton said elected office may again be part of his future, in the six to eight coming years that he expects to remain in the workforce, he plans to stay at Gulf Coast.

Right now, he said the organization is busy with a variety of initiatives including the ongoing Gulf Coast Innovation Challenge and the successful Feeding Hungry Families effort, among numerous other initiatives. Next on deck, he said, will likely be a new initiative focused on boosting the innovation economy, but he could not offer too many details just yet. “We are seeing a lot of fascinating waters that other communities are building their local economies upon,” he said. “For Mark and I, there is still an opportunity for improvement in Sarasota.” 

[Tuesday Tech Talk]  Socially Speaking: Facebook Changes Again
Pedro Perez, pedro@nuevoadvertising.com

Facebook last week announced a pilot of “Reactions,” a new response mechanism that allows users to respond to posts on its network in more ways than just clicking “Like” or adding a comment. The new feature, currently being tested in Spain and Ireland, is a reaction bar that grew from users’ expressed interest to having a “dislike” button. Besides “like,” uses can now choose emoji (expressive ideograms/smileys) symbols to express several other sentiments by hovering over or pressing down on the reaction bar. Available emotions are: Like, Love, HaHa, Yay, Sad and Angry.

An added benefit to the “Reactions” feature may allow Facebook to help detect Internet bullying before it escalates. Theoretically, Facebook is able to monitor reactions to posts and can step in if they notice a sharp uptick in negative reactions to a particular user’s posts. 

A Win for Online Advertisers

With the addition of “Reactions," Facebook’s ad platform is becoming an even more useful online marketing tool.

Facebook ads are already proven to be the most accurate and cost effective online advertising vehicle in use today. “Reactions” has the potential to make targeting a specific market segment even more precise, improving accuracy to any advertising campaign and making Facebook the industry leader in measuring a digital campaigns effectiveness.

It's a big win for advertisers and social visualization platforms like Postano, which can now factor in the mood of current and potential customers, in gauging how best to market to them. For example a person who “loves” something is likely to be a hotter prospect than someone who just “likes” it. And if an ad is making users angry, it might be a good indicator to rethink the ad campaign.

One of the greatest challenges for marketers is to find ways to connect with current and potential customers in more meaningful ways. Creating a successful online or traditional advertising and marketing campaign has always been difficult. So, the added interactions and feedback services such as Facebook  will be able to provide to advertisers is very exciting.

Not only will the customer data be more precise, it will be available real time to allow advertisers to test different approaches and make adjustments at minimal cost for maximum impact.

Pedro Pérez is a founding partner of Nuevo Advertising Group and an adjunct professor of Global Brand Strategies at Ringling College of Art and Design. For over 17 years Pedro has offered clients his knowledge and expertise. Pedro has always demonstrated a keen analytical sense combined with a good dose of common sense in crafting digital and online marketing strategies as part of an integrated marketing plan. 

[Story Project Spotlight]  Toshiko Mori Lecture and Reception

The October Celebration of Architecture and Design continues at Center for Architecture, as we present programs to educate and inspire our community about the significant value that good design brings to our lives. This weekend internationally-known architect and Harvard Graduate School of Design Professor Toshiko Mori joins us for a Reception and Lecture on Friday, October 16, 5 to 7:30 pm at the Center. On Saturday from 11am to 2 pm, she will guide a tour through the Burkhardt/Cohen house on Casey Key that she was asked to enhance with two additional buildings. Ms. Mori’s exhibit, Dialogue in Details, officially opened on October 1 will be on view in the Gallery through December 15. This unique exhibit, originally designed by invitation for the international arts exhibition Venice Biennale, highlights architectural elements of her work that she was asked to design alongside the work of Paul Rudolph, Frank Lloyd Wright, Philip Johnson, and Mies van der Rohe. To attend the lecture and/or the tour, registration is required as space is limited. For more information and to register, please see CFASRQ.ORGThe exhibit is free of charge and open to the public Tues, Thurs, Fri: Noon to 5pm, Wed: Noon to 8pm and Sat:  10am to 2 pm. The Center is located in the McCulloch Pavilion at 265 S. Orange Ave.

The Center for Architecture Sarasota is a 2015 SRQ Story Project partner and the featured non-profit organization this October. To learn more about the mission of CFAS and their growing outreach, educational programs and produced events, visit them online at CFASRQ.ORG. 
 

[Web]  Embracing Our Differences Relaunches Site

Embracing Our Differences, a local non-profit known for its annual outdoor art exhibit and educational initiatives celebrating diversity, relaunched its website. Designed by Sarasota-based Web Emissary, the new site offers a “fresh new look and a wealth of interactive tools for visitors, applicants, students and educators,” according to Embracing Our Differences officials. 

Embracing Our Differences

[Philanthropy]  Patterson Foundation Announces Ignition Initiation

The Patterson Foundation is providing a match to boost the fundraising efforts of six regional nonprofits seeking investments for startup budgets for earned-income plans they have developed during the Margin and Mission Ignition initiative. From now through the end of 2015, The Patterson Foundation will match dollar for dollar all investments contributed toward each organization's plan—up to 50 percent of the projected startup budget. The initiative is designed to embed entrepreneurial capacity in nonprofits to increase their mission impact. The Patterson Foundation will have invested nearly $500,000 once the match is disbursed. Participating organizations include: Charlotte County Habitat for Humanity; Friends of Sarasota County Parks; Legal Aid of Manasota; Lighthouse of Manasota; Pines of Sarasota; and The Friendship Centers. 

The Patterson Foundation

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SRQ DAILY is produced by SRQ | The Magazine. Note: The views and opinions expressed in the Saturday Perspectives Edition and in the Letters department of SRQ DAILY are those of the author(s) and do not imply endorsement by SRQ Media. Senior Editor Jacob Ogles edits the Saturday Perspective Edition, Letters and Guest Contributor columns.In the CocoTele department, SRQ DAILY is providing excerpts from news releases as a public service. Reference to any specific product or entity does not constitute an endorsement or recommendation by SRQ DAILY. The views expressed by individuals are their own and their appearance in this section does not imply an endorsement of them or any entity they represent. For rates on SRQ DAILY banner advertising and sponsored content opportunities, please contact Ashley Ryan Cannon at 941-365-7702 x211 or via email

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