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SRQ DAILY Oct 27, 2015

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"What we thought about a lot was how we can make the format more flexible, and how we can expand the world of storytelling with simple means?"

- Elle Kunnos de Voss, production designer
 

[Opera]  Meet the Faces of New Opera
Philip Lederer, Phil.Lederer@srqme.com

The Hermitage Artist Retreat and the Sarasota Opera join forces tomorrow morning at the Sarasota Opera House for a special presentation from production designer Elle Kunnos de Voss and composer Mikael Karlsson, currently composing the contemporary opera The Echo Drift at the Hermitage as the first recipients of the American Opera Projects/Hermitage Opera Genesis Fellowships. After a meet-and-greet over coffee, Sarasota Opera Executive Director Richard Russell will interview the pair within the intimate atmosphere of the Kamlet Library, where the artists will share insights into their process, their work and the world of contemporary opera.

“It’s a format that needs to be revamped,” said Karlsson of the opera tradition. With The Echo Drift, a modern opera and ‘mystery monodrama’ inspired by the philosophical exploration of time and Nietzschean concepts such as eternal recurrence, he and Kunnos de Voss hope to not only push the boundaries of operatic content, but form as well, playing with non-linearity and non-present characters. “What we thought about a lot was how we can make the format more flexible, and how we can expand the world of storytelling with simple means?” continued Kunnos de Voss.

It’s a movement already blossoming in New York, they agree, but none of this is to replace the traditional operas, instead serving as a complement, and one that could perhaps entice that younger audience not yet sold on the old style, “and hopefully bring them into the grand opera tradition as well,” said Karlsson.

“We are becoming more and more aware of the large number of new operas being written and produced around the country,” said Bruce E. Rodgers, executive director of the Hermitage. “We hope this partnership will help cast a light on new work, as Sarasota Opera buffs learn more about what living artists are creating.”

As to her experience creating at the Hermitage, “We can’t imagine a greater place,” said Kunnos de Voss. “It’s really incredible.”

The event begins Wednesday at 10am in the Sarasota Opera House Kamlet Library. Open and free to the public, tickets are not required but admittance is first come, first serve. 

[Tuesday Tech Talk]  What's Your Story
Pedro Perez, pedro@nuevoadvertising.com

What is messaging and why does it matter to you and your business? Well, if you have a website, it’s assumed you are using it to provide valuable information to your current and potential customers. So it may surprise you that major search engines like Google, MSN, Bing, etc. don’t actually have human beings visiting your site. Due to the sheer magnitude of websites that exist, search engines use BOTs (short for “Robot”) – automated software that spiders or indexes your web site. These BOTs take many factors into consideration when placing a ranking on your site.  

Messaging refers to the overall subject matter of any given page on your website and the content within it. In the eyes of a search engine BOT, the subject matter, content and Focus Keywords on your site combine like a mathematical equation to “score” your page and provide a numerical ranking. By default, the effectiveness of your entire website is translated into an index “number.”  

The way the process works as it refer to others in your same business is simple. To assess the value of your website versus your competition, consider if it has the following: 

  1. Clearly defined Focus Keyword
  2. URL - Title and use of Keyword
  3. Subject matter of the page within your website
  4. Overall content and message your website is communicating is clear and to the point. 
  5. Alt(ernate) text is used on each image relative to the page the image is displayed on. 
  6. Image to copy ratio: 30 percent image;,70 percent text per page
  7. Backlinks using messaging text
  8. Reference links to external sources sites
  9. Links back to your site from well-indexed sites 
  10. Use of PR distribution sites to help give your site ranking a boost. (Keep posted to read more on this in a future Tuesday Tech Talk.)

All of these items combine to paint a picture of your website and its content that search engines use to classify your website and display your content to the right audience. Google and other search engines are in the business of connecting users with the most meaningful search results that fit the terms(s) being searched. The more clearly defined your website messaging is, the higher the chance of it achieving a better organic ranking. Remember, SEO is not just about attracting hits or visitors to your web site (quantity.) It’s about you receiving qualified and relevant traffic – those potential customers who are seeking your services (quality!)  

Good design and easy navigation are equally as important to your website visitor as messaging is to the search engine. Once you have gone though the steps to drive traffic to your website, the clear messaging and well organized content will get them to return and ultimately to take action. User experience is an important factor to any website and a winning strategy that will pay you back tenfold. 

Keep in mind that oftentimes, the simplest looking and most successful websites may take the longest time to research, development, design and build because much is done on the backend to ensure optimal results. 

Take a few minutes to do some time traveling at https://archive.org Type in favorite website URL into the search bar and discover how the site looked when it first launched many years ago, and more recently. You just may discover what’s old is new again. Simple and succinct is sometimes the most successful.

Pedro Pérez is a founding partner of Nuevo Advertising Group, and an adjunct professor of Global Brand Strategies at Ringling College of Art and Design. For over 17 years Pedro has offered clients his knowledge and expertise. Pedro has always demonstrated a keen analytical sense combined with a good dose of common sense in crafting digital and online marketing strategies as part of an integrated marketing plan.  

[Exec Moves]  Accent Distributing Hires Nunez

Sarasota-based Accent Distributing, 3M Corporation’s regional distributor for commercial, residential and automotive window film products in the southeastern United States, hired Eduardo Nuñez as territory manager for the company’s expanding markets in Puerto Rico and the Caribbean. A native of San Juan, Puerto Rico, Nuñez has served as a representative of 3M’s automotive care products division in Puerto Rico since 2012. 

Accent Distributing

[Branding]  Development Rebranded as Villas of Rinascita

The stalled West Bradenton development Cortez Subdivision has opened a new sales office and rebranded as The Villas of Rinascita. West Signature Homes has completed construction on the first four of 12 planned luxury villa homes. Anchoring the sales activities for Rinascita are Scott and Kelli Nold of Keller Williams. 

West Signature Homes

[Recognition]  Doctors Ranked Among Best Places to Work

Doctors Hospital of Sarasota has been ranked as the No. 2 hospital on the Modern Healthcare 2015 Best Places to Work in Healthcare list. This is the seventh year in a row Doctors Hospital has been included. The award program identifies and recognizes outstanding employers in the 2015 healthcare industry on a national level. Modern Healthcare partners with the Best Companies Group on the assessment process, which includes an extensive employee survey. 

Doctors Hospital of Sarasota



[Online Survey]  Tell Us How We're Doing, SRQ DAILY Readers Survey

Hello SRQ DAILY Readers, We'd love to hear from you. Tell us how we're doing. It will only take a few minutes of your time to complete our SRQ DAILY Readers Survey. What's your favorite department? Should we cover more restaurants? How about more business news?  

Take the survey!

[Readers Choice Awards]  Best of SRQ Local Polls are Open

You know the drill! Every year we eagerly open the polls of our yearly readers choice competition, Best of SRQ Local! And every year, we wait patiently as you cast your digital ballot in favor of categories like the best community accomplishment, best local farm, best pediatrician and biggest community blunder of the year. The results of this comprehensive competition are published in the annual Best of SRQ Local edition of SRQ | The Magazine (on newsstands in April 2016).

As you go about your day and live local, remember that we're counting on you - the readers of SRQ Daily and SRQ | The Magazine, to show up and cast your vote for the categories that matter the most to you. If you're a devotee of particular sushi restaurant, we have a category for that. If you've just had your house spruced up, we want to know the name of the contractor that made your dreams come true. If you're reading this early morning edition of SRQ Daily bleary-eyed and dreaming of the best cup of coffee in town, let the rest of community know where to find it by voting for your favorite cup of joe. The polls are open through February 15th 2016, so feel free to have your coffee first!

Last year, readers awarded Mote Marine Laboratory as the “Best Children’s Attraction” on the Gulf Coast. Reader Carolyn Angiolillo told us why she chose to support the aquarium and research facility, “I was impressed by their volunteers, who are very knowledgeable about exhibits, the boat ride around Sarasota and Roberts Bay and the efforts they take to conserve wildlife in their own backyard. I have brought my children to Mote and they just love the touch tank and watching the dolphins and manatees. They get a kick out of the manatees because they cannot imagine how big they are and how the dolphins smile at them.” If you agree with Carolyn, be sure to vote for Mote Marine Laboratory! If you think another local attraction deserves the title this year, cast your ballot in favor of your favorite local spot.

Polls are open now at SRQMAG.COM/bestofsrq.  

SRQ Media Group

SRQ DAILY is produced by SRQ | The Magazine. Note: The views and opinions expressed in the Saturday Perspectives Edition and in the Letters department of SRQ DAILY are those of the author(s) and do not imply endorsement by SRQ Media. Senior Editor Jacob Ogles edits the Saturday Perspective Edition, Letters and Guest Contributor columns.In the CocoTele department, SRQ DAILY is providing excerpts from news releases as a public service. Reference to any specific product or entity does not constitute an endorsement or recommendation by SRQ DAILY. The views expressed by individuals are their own and their appearance in this section does not imply an endorsement of them or any entity they represent. For rates on SRQ DAILY banner advertising and sponsored content opportunities, please contact Ashley Ryan Cannon at 941-365-7702 x211 or via email

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