Cruise Car Growth Explodes With Moke

Business

As sales have exploded five-fold in the past two years, Sarasota-based Cruise Car has expanded its factory space from 15,000 to over 50,000 square feet and tripled its workforce — making Cruise Car the largest manufacturer of specialty low- speed, street-legal vehicles in Florida. One of the driving forces behind the company’s growth is its affiliation with Moke America. Cruise Car is the exclusive North American assembler and distributor for the iconic Moke vehicles, updated as a fun, sturdy electric collectible for some people and a green-friendly fun ride for others. “We’ve identified a market of people who want more than a street-legal golf cart,” said CEO Adam Sulimirski. “Our factory-direct service is providing the value that people are seeking in these higher-end low-speed vehicles.”

In addition to exclusively assembling Mokes for the American market, what is catapulting Cruise Car is the factory-direct advantage it provides to buyers in the market. The success of this factory-direct option for buyers is shown in the bustle that can be seen in the rows of Moke vehicles in the factory, and the trucks leaving the facility daily for destinations nationwide. Cruise Car currently has over 750 pre-sold Mokes and new orders daily. 

While the Moke is a collectible icon, a whole new generation is finding the unique electric car to be whimsical, fun to drive and always a head-turner. 

Photo courtesy of Cruise Car Inc. Learn more here.

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