Florida Travelers Lifestage Segmentation

Tourism

BY DIANA MORALES SRQ DAILY MONDAY BUSINESS EDITION MONDAY JUN 6, 2016

Florida tracks visitor volume, spending and other patterns by lifestage segmentation. The chart, provided by Visit Sarasota, shows the lifestyle segments of US travelers in comparison to Florida travelers. Florida captures a greater share from four lifestages: maturing and free, affluent family, moderate mature and affluent mature. This shows that more visitors for Florida fall within the affluent and maturing lifestages.

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