Fabletics Bounds into UTC

Todays News

Pictured: Kate Hudson in a recent Fabletics ad.

How to spot an athleisure goddess: a cool legging, with print or cutouts? Check. A multi-colored yoga mat under her arm? Check. A crop top, high-neck sports bra showing a sliver of toned tummy? Check. At Fabletics' soft opening VIP party last night, the house was full to the brim with just such workout warriors, taking cues from the ever-fit Kate Hudson, owner of the activewear brand. 

Set to fully open on September 23, Tuesday's event gave the invite-only shoppers a sneak peek at what will line the racks and dress the muscled mannequins within the newest storefront at the University Town Center mall. What they found while sipping champagne and nibbling Morton's Market canapés: everything from slick capris to full-length yoga pants, loungewear, party dresses and even undies, alongside workout gear such as water bottles and baseball caps. 

The brand's model revolves around a monthly membership—while you don't have to be a member to shop, insiders will get special savings and a curated selection each month according to a style profile. Order an outfit every month or skip it by a certain date at no charge. Members can now receive their online discounted price in the brick and mortar store at UTC. 

 

Pictured: Kate Hudson in a recent Fabletics ad.

Fabletics, 140 University Town Center Dr., Suite 144, Sarasota, 941-444-5739.

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