WBTT Names Ferguson Marketing and Comms Director

Exec Moves

BY SRQ DAILY FRESHLY SQUEEZED CONTENT EVERY MORNING THURSDAY MAY 17, 2018

Westcoast Black Theatre Troupe has recently named Scott Ferguson as its marketing and communications director. In this role, Ferguson will oversee all facets of the organization's marketing and public relations efforts in order to support ticket sales, assist in donor cultivation and satisfaction, and maintain positive relations with the media. Most recently, Ferguson has served as media relations consultant for the Classical Music Celebration, a showcase of international musicians staged at the Sarasota Opera House in May. Previously, he held the titles of manager and media relations specialist of the Communications and Community Relations Department for Sarasota County Schools; he worked for the school district from 2007-2018. Ferguson’s role will be particularly vital for WBTT as the organization prepares to embark on the second phase of its campus renovation project, funded by the ongoing $6 million Heart & Soul Capital Campaign.

Westcoast Black Theatre Troupe

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