Sarasota-based inbound marketing agency Nextiny has been recognized nationally for a recent case study submitted to the HubSpot Impact Awards program. For the article written describing a recent inbound marketing campaign's methodology and results, Nextiny earned HubSpot's "Integrations Innovation Award" for Q3 2018, qualifying the company as a finalist for the annual grand prize awards given out at the end of the year. The case study, titled "HubSpot Ecosystem: Increase Direct Bookings with Video and Conversational Marketing," examined how Nextiny has helped a Central Florida property management company to compete with popular online booking sites through video and conversational marketing. The article went through the steps Nextiny took over the course of the campaign, including increasing site traffic, lead generation, using video to engage website visitors, the use of chatbots and live chat to foster one-on-one conversations, and using data to measure and illustrate the campaign's eventual success.

Nextiny