The Power of a Pop-Up

Hunting & Gathering

BY BRITTANY MATTIE SRQ DAILY FRESHLY SQUEEZED CONTENT EVERY MORNING TUESDAY AUG 13, 2019

Opening up to the idea to fill its prospering retail spaces up to locally-owned businesses and tentants—as opposed to the many franchise chains saturated throughout The University Town Center (UTC)—the shopping and dining mecca recently welcomed Lotus boutique this month for a pop-up takeover. “We’re always looking for creative approaches to enhance the retail experience at our shopping centers,” says Evan Benderson, leasing representative of UTC. “And pop-up stores are a great way to add some newness and excitement.” 

Downtown Sarasota shoppers may already know the women's fashion boutique from its Main Street flagship. But this kind of venture proves exciting—expanding Lotus’ bandwidth to a new and more densely populated market that uses the UTC as its go-to shopping hub. The pop-up intends to stay open through the holiday season, with the hopes that it will become a full-time store. “This pop-up not only provides them with the opportunity to grow and expand, but it also adds a dynamic, new retail destination to the UTC district,” says Benderson. “It’s a win-win.”

The fresh, modern-looking space will offer a selection of contemporary women's fashion, activewear, fine and costume jewelry, shoes and accessories. Some stand-out designer brands featured include Alo Yoga, APL, L’AGENCE, Citizens of Humanity, Golden Goose Deluxe Brand, Sundays, MOTHER, XiRENA and more. “Lotus has built a very strong following from its flagship location in Downtown Sarasota," says Mark Chait, executive director of leasing for UTC developer Benderson Development. "We look forward to helping to extend the brand even further through the UTC pop-up shop.”

Located in The Market shopping center at The University Town Center.

Photo provided by Lotus

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