St Armands Revamps Shopping on the Circle With New Merchants and Branding

Hunting & Gathering


With the start of a new year, the Circle located on St. Armands Key has announced it is in the midst of a much-needed reinvigoration. This campaign is an initiative of the St. Armands Circle Business Improvement District (BID), which works with the City of Sarasota to promote economic stability, growth and community life on the Circle through responsible planning, development, management, and coordination of programs, projects and services. The BID plans to introduce a more modern brand for the Circle, including an updated website and advertising campaign, a refreshed social media program, digital communications plan and banners reflecting a new look and feel, among many other initiatives that will be launched throughout 2021.

Known for its roundabout of local and national merchants and open-air shopping setting, the destination is now welcoming more than eight new merchants to its nearly 140 existing establishments and businesses. Joining them is Vernona Gourmet Market and Restaurant, Sea Bags, Butterfly Beach, Anna's, Sea Glass Lane, Meaney's Mini-Donuts & Coffee House, Arcade Monsters and The Whiskey Barrel.

“This is an exciting time for us, as well as our visitors,” says Diana Corrigan, executive director of the St. Armand’s Circle Association, “as we provide even more reasons to come to our tropical community.” The growth coincides with a major public relations campaign to introduce, or re-introduce, the Circle to new residents and long-time locals, those staying at nearby resorts and a broader Florida audience looking for day trips or weekend excursions, while keeping it top of mind for its many international visitors. “The new branding reflects the vitality, history and singular qualities of St. Armands,” said BID Operations Manager Brandy Wiesner. “We say ‘there’s always something happening on the Circle’,” said Corrigan, “and it’s never been more true.”

Photo courtesy of St Armands Circle Association

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