The Association of Fundraising Professionals Announces February Program

Business

The Southwest Florida Chapter of the Association of Fundraising Professionals (AFP-SWFL), one of the most active chapters of professional fundraisers in the nation, offering members the opportunity to connect with colleagues, engage in creative thinking, network with new friends and achieve great results in their work, presents Moving Donors from Transaction to Loyalty on Tuesday, February 9, 2021 at 12:00pm. “Donor retention is a critical metric for any non-profit organization,” said Kevin Hughes, AFP-SWFL Board of Director and Program Moderator. “This session will explore best practices for retaining first-time donors, particularly those that may have viewed their first gift as more of a transactional experience versus a true philanthropic connection.” 

Click here to register.

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