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In Conversation With Veronica Thames

BrandStory

Published in the July magazine, In Conversation with Non Profit Leaders features a roundtable discussion among representatives from local non profit organizations. Below is an excerpt from the conversation in which Veronica Thames of Gulf Coast Community Foundation shares insight on fundraising during the pandemic.

HOW FUNDING AND FUNDRAISING EVOLVED OVER THE PAST YEAR? 

As a non-profit community, we didn’t stop working on our initiatives, we added to them. Our non-profits needed their staff and then some to execute on the transition to virtual and on the new programmatic needs of the community especially around mental health, resilience, and now readiness to handle the re-entry into the workplace and what’s going to happen to our families when the moratorium is lifted and their living quarters are in jeopardy. We built a strategy around donor affinity groups: identifying donors’ main priorities and drive and helping them hone in and focus on those missions that spoke the most to them. A stronger focus on legacy planning and planned giving which is the key to longterm sustainability of the organizations in a region. We are so blessed and so lucky to be in this incredible region, with over 5,000 non-profits conducting incredible missions that meet the community need. Those needs emerge and grow, so all hands on deck, more help, more dollars needed, and the honing in of our donors’ philanthropic journey for greater footprint and greater impact has been incredible to watch and something that we expect will continue and make us an even greater region. 

This is an excerpt from the In Conversation with Non Profit Leaders published in the July 2021 edition of SRQ Magazine. Click here to see the full article. 

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