Grapevine Communications 5201 Paylor Lane, Sarasota 941.351.0024. grapeinc.com

In the March 2022 edition of SRQ Magazine, we interviewed Allison Imre, Owner and President of Grapevine Communications as part of our In Conversation feature about Lakewood Ranch. Below is an excerpt published in the magazine in which Imre shares her insights with SRQ readers on living and working in Lakewood Ranch.

Can you talk about why you chose Lakewood Ranch and who you are as a company in the community?

Lakewood Ranch to me is an oasis in a metropolitan area, it's community and commerce come together. If I want to go to Tampa and hit a Bucs game, or go to a Lightning game, or go experience some of the nightlife or the culture I can. At UTC, I can go to wonderful restaurants, I can shop for great merchandise. I can also visit my friends who own local small businesses. At the same time, I am moments from our cultural center downtown and from world class beaches. And I live in a place where people want to vacation and I love that.

As a company, we provide marketing and branding solutions, that's what we do. The first thing that we try to impress upon people is authenticity matters. Every car dealer, every HVAC company in town wants to work with homeowners in Lakewood Ranch because there's a lot of them, it's a community where it’s likely that once you get one customer your message will spread word of mouth, which is the best form of marketing there is and something you can't buy. So in terms of businesses wanting to infiltrate the Lakewood Ranch community, that authentic tone is what we tell them. It is understanding your audience and understanding their pain points. And we don't sell anything, we provide solutions, that's what we do. And that's what people in Lakewood Ranch want more than anything. 

Grapevine Communications 5201 Paylor Lane, Sarasota 941.351.0024. grapeinc.com

To read the full article, click here.