WINDOOR Reveals First Look of New Brand at the International Builders Show Along with Announcement of Celebrity Ambassador Partnership

Business

 WINDOOR, part of the PGT Innovations, Inc. (NYSE: PGTI) family of brands, will reveal its new brand identity, including a new look and logo, for the first time at the NAHB International Builders’ Show (IBS) in Las Vegas, Nevada on February 27 – 29, 2024. Founded in 2001 in Florida, WINDOOR’s portfolio consists entirely of products designed, tested, and built with coastal environments in mind. With its refreshed brand identity, WINDOOR builds on its foundation and steps forward as the first ultra-luxury window and door brand focused exclusively on coastal living innovations. To further champion the brand’s new positioning, WINDOOR has partnered with HGTV celebrity designer Sarah Baeumler as its new brand ambassador. The new branding is underscored by the foundation of four brand pillars: pioneering spirit, continually driven to innovate and improve; relationship driven, highly focused on customer service solutions; advanced adaptability, elevating coastal living engineering with the highest levels of quality and engineering at every stage; and superlative artisanship. The new WINDOOR logo introduces Winston, a hippocamp, to represent the perfect adaptation to land and sea. The hippocamp is a mythological creature that is half horse, half fish, and is referenced by the ancient Greeks as the sea god Poseidon’s steed and fine art through the ages as an eternal spirit of natural wonder and beauty. At this year’s IBS, WINDOOR will showcase new products, as well as several of its most in-demand windows and doors. On display at IBS will be the Series 8100 Narrow-Stile Sliding Glass Door, Pivot Wall, Envista Seamless Glazed Window Wall, Bifold Door, Series GD9995A Garage Door, and Series 9950A Terrace Door. Envista — WINDOOR’s new impact seamless glazed product — has been selected as a Best of IBS™ Awards finalist within the Best Window & Door Product category. Additionally, it was recognized recently as the Most Innovative Window in Window + Door Magazine’s 2023 Window + Door Awards.

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