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On the SHORE, Coastal Real Estate Finds a Relaxed Approach and Calming Expertise

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Amid the hectic waters of Florida’s real estate market, what’s hard to come by are calm shores – a brokerage with an acute understanding of breathtaking properties along the Gulf Coast and the expertise to seamlessly navigate transactions. It’s a feeling of confidence that washes over agents, buyers and sellers when they naturally drift into a partnership with Preferred SHORE Real Estate, the premier independent luxury brokerage which creates a relaxed yet elevated experience, echoing Florida’s unique lifestyle. For Robert Milligan, founder and president, that was by design for Preferred SHORE, now with a network of over 300 REALTORS, blending a “Tommy Bahama” approach with the model of a “medium-sized boutique.” Since its start in 2014, Preferred SHORE has kept the characteristics of a small, privately owned company mixed with the world-class marketing resources of a major real estate conglomerate. For Robert, it’s not only about knowing each agent by name but providing mentorship, personal development and the tools to smoothly sail through transactions – and reap the rewards of a commission 100% their own. On the SHORE, success is measured in the changed lives of their agents, partners, venders and clients, despite recording nearly $1 billion in sales volume in 2023. Starting at age 19 in real estate, knowledge has been central to Robert’s career, inspired by figures like Warren Buffett and Sam Zell to reading Robert Kiyosaki’s Rich Dad Poor Dad. And, like a breath of waterfront fresh air, the team mirrors his value in training, turning dreams into addresses. 

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