Pictured: With RAREBIRD, Kiki and Eric focus on ethically responsible slow fashion brands inspired by their travels. Photo courtesy of RAREBIRD.

The phrase rare bird is often used to describe something or someone truly unique—fitting, then, that RAREBIRD, a one-of-a-kind boutique, opened its doors on Palm Avenue earlier this year. RAREBIRD lives up to its name, offering shoppers a fresh, stylish experience that encourages authenticity and individuality.

Located just across the street from Kojo and Palm Avenue Deli, RAREBIRD is a thoughtfully curated boutique designed to resonate with both local shoppers and global visitors. Founded by avid travelers Kirsten Kleinman-Ling, who goes by “Kiki” and her husband, Eric, RAREBIRD was born from their desire to share a fresh perspective on the everyday items we all use and value. Inspired by the cultures, cuisines, music and communities they've encountered around the world, the couple is passionate about exploring diverse ways of living and bringing those influences home.

“We offer slow fashion—meaning our pieces are produced in limited quantities, with a focus on ethical practices and sustainability, as opposed to the mass-produced world of fast fashion,” says Kleinman-Ling “These are brands we discovered abroad, and we took the time to ensure each item is thoughtful, unique and not redundant. We aim to support small communities, women and underprivileged areas and we prioritize minimizing the environmental impact with the brands we carry.”

After a 22-year career as a chef, Kleinman-Ling discovered her passion for the fashion industry while working at an Anna Maria Island boutique. "I went from decorating plates to decorating people," she says with a laugh. Since opening in February, her store has been well-received by the community for its unique brands. Future plans for RAREBIRD include adding men’s clothing and further developing its online presence. Eric will be an integral part of building both.

With a large portion of the items catering to women in their 40s through 70s, Kleinman-Ling wants to help her customers feel comfortable in their own skin when they see themselves aging and changing: “I want them to reconnect with themselves and be the rare, unique individuals that they are.”

1282 N Palm Ave, Sarasota, 1282 N Palm Ave, Sarasota, 941-362-4196.

Pictured: With RAREBIRD, Kiki and Eric focus on ethically responsible slow fashion brands inspired by their travels. Photo courtesy of RAREBIRD.