Home Resource, a Sarasota-based furniture store representing high-end German and Italian brands, has premiered an innovative way to watch television with the Kettnaker SOMA Media System. In May, the store hosted the Chief Operating Officer of Kettnaker, Alex Hensler, and the Chief Executive Officer of Leica, Mattias Harsch, for an event celebrating all that this system has to offer. “We had 40 or 50 designers here, and every one of them was absolutely wowed by the project and the speakers,” Home Resource owner Michael Bush says about the event.  The SOMA Media System is a collaboration between Kettnaker, a premium furniture manufacturer, and Leica, the renowned camera company. The sleek cabinet conceals a high-quality Leica projector that rises only when needed, making it ideal for placement in front of artwork or windows without obstructing the view. “When you want to watch TV, the screen goes up. When you don't, it disappears. You can display your art, or you can put it in front of a window, so effectively, you have all your window views. Only on occasions when you want to watch television does the screen come up,” Bush says. The SOMA Media System is the latest milestone in Bush’s long journey with Home Resource. He took the reins in 2002 and has since transformed the once-struggling store into a national presence. “This company was heavily in debt, failing, and we came in and turned it around. Not only did we turn it around, but we also participated in its growth,” he adds. Now, as Kettnaker’s only representative in the United States, his business has the opportunity to share the SOMA Media System with clients across the country.  Not only has Bush expanded Home Resource’s scope, but he has also continued to make connections between the European manufacturers he represents and local designers. “At Home Resource, we're about relationships. Someone walks through the front door as a stranger and walks out as our best friend,” he says. “Over this journey, a relationship gets built. People came to the event because of the relationships we built. Both with the attendees and the speakers alike, it's a relationship.”