Saks Fifth Avenue and SNL Partner For Annual Key To The Cure
Coconut Telegraph
SRQ DAILY
SATURDAY JUL 12, 2014 |
Saks Fifth Avenue announced that Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost have been named as the Entertainment Industry Foundation (EIF) ambassadors for Saks Fifth Avenue’s 2014 Key To The Cure campaign, representing talent from Saturday Night Live’s past and current casts shot by famed SNL photographer Mary Ellen Matthews. Celebrated New York designers Marcus Wainwright and David Neville of rag & bone have created the limited-edition tee exclusively to benefit the campaign. Now in its 16th year, Key To The Cure has taken a new approach, offering a unisex tee for the first time. The shirt will retail for $35 at Saks Fifth Avenue stores. 100% of the proceeds from each shirt sold will be donated to the Entertainment Industry Foundation’s Women's Cancer Research Fund, benefiting charitable programs dedicated to finding new detection methods, better treatments and, ultimately, cures for women's cancers. “We are very proud to partner with Saks for Key To The Cure and lend our support to such an important cause,” said designer Marcus Wainwright. The tee debuts at Saks Fifth Avenue on October 1.
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