Voters Favored Jobs Agenda
The View
SRQ DAILY
SATURDAY NOV 15, 2014 |
BY MARK WILSON
Mark Wilson is the president and CEO of the Florida Chamber of Commerce
Jobs matter. With voting results in, Florida voters made it clear they want to keep Florida moving in the right direction with a private-sector jobs agenda, and so do we.
When it comes to securing Florida’s future, the stakes couldn’t be higher. Fighting for free enterprise and focusing on policies that support jobs and strong families is the Florida Chamber’s mission. Beyond the legislative battles in Tallahassee or Washington, pro-jobs policies need champions, and that is why we engage in elections.
As I said before the mid-term elections, we estimated about half of the electorate wouldn’t turn out to vote. We knew this would be one of the most expensive election cycles in the country, and traditional television advertising would need bolstering by strategic digital and social media efforts to Get out the Vote.
The Florida Chamber’s strategy was to engage early in targeted campaigns, create an employer to employee GOTV program and coordinate with local chambers of commerce and businesses across Florida in support of free enterprise candidates. We also partnered with former Gov. Jeb Bush and Agriculture Commissioner Adam Putnam and others to strengthen our message opposing issues bad for Florida’s quality of life.
Overall, we engaged in 95 races and invested more than $7 million to help elect Gov. Rick Scott, Attorney General Pam Bondi, Chief Financial Officer Jeff Atwater, Agriculture Commissioner Adam Putnam, 71 members to the Florida House of Representatives and 13 members to the Florida Senate.
The Florida Chamber’s involvement in backing candidates that support free enterprise was widely covered by national and Florida media. Plus, voter education efforts by the Florida Chamber helped defeat four trial lawyers–gubernatorial candidate Charlie Crist and three primary election candidates for the Florida House.
Florida Chamber polling indicated voters don’t trust trial lawyers and believe (8-to-1) that trial lawyers care more about money than taking care of individuals.
Mark Wilson is the president and CEO of the Florida Chamber of Commerce
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