As the Holliday season approaches, it’s important to be grateful to our co-workers and employees—those special individuals who support us throughout the year, help our businesses grow and connect with our customers. Make a game out of it and engage your staff. Ask for ideas on how to improve your website, add features, enhance content and create more value for your customers. Create a fun “creative contributor” aspect to your work week and show your employees you value their opinion and the work they do. 

Think about adding an “employee of the month” page to your website. Post staff photos in their work environment and include short bios about who they are and what they do. You could even feature customer success stories and testimonials to show your clients you care about their experiences and the relationships you are building together. And remember, take the time to send out an e-mail greeting to thank your customers for their support and to wish them Happy Holidays. 

I would like to personally thank SRQ for giving me the opportunity to contribute here and to the readers for their continued support and encouragement. And to Ringling College of Art and Design, thank you for giving me the opportunity to teach this semester and for inviting me to come back next semester. To my students, a special thank you; you have taught me even more than I would have expected and I was grateful to help you showcase your talents. 

Happy Holidays!   

Pedro Pérez is a founding partner of Nuevo Advertising Group and an adjunct professor of Global Brand Strategies at Ringling College of Art and Design. For over 17 years Pedro has offered clients his knowledge and expertise. Pedro has always demonstrated a keen analytical sense combined with a good dose of common sense in crafting digital and online marketing strategies as part of an integrated marketing plan.