« Back To SRQ Daily Archive

SRQ DAILY Dec 22, 2015

Freshly Squeezed Content Every Morning

Freshly Squeezed Content Every Morning

"As more merchants sign on, it will be a more comprehensive directory."

- Norm Gollub, Downtown Sarasota Economic Development
 

[Tech]  Virtual Downtown Sarasota
Jacob Ogles, jacob.ogles@srqme.com

Just in time for last-minute shoppers, We Are Downtown Sarasota has launched an interactive online guide to dining and retail establishments in the Sarasota city core. Norm Gollub, downtown economic development coordinator, says the hope is to create an exhaustive guide to every storefront and eatery in the shopping district. “As more merchants sign on, it will be a more comprehensive directory,” he says.

But already, the site boasts some 350 businesses. That includes 73 restaurants, 57 beauty- and health-related businesses, 49 clothing and apparel stores, 31 home furnishing and gift shops, 20 art galleries and many more establishments. Any restaurant or retail company located in downtown has a free listing, Gollub said, and with that listing will get a spot on the interactive map designed by Sarasota-based Footguides. The entire guide can be found at WeAreDowntownSarasota.com, a site being publicized through media buys and window decals posted by participating businesses. Visit Sarasota County will also publicize the site through materials distributed through area hotels and resorts.

What is in the listing besides an icon on a map depends on how involved the business owner gets in making an elaborate listing. Louies Modern has a menu available on the guide itself, and State of the Arts Gallery has included a video virtual tour when you click the business on the map. 

The boundaries for downtown for the site are the same as those of the Downtown Community Redevelopment Agency, the source of the $6,000 in startup costs for the directory. The CRA is sunsetting in October, but from here, Gollub will maintain the existing infrastructure as part of his job as downtown economic development coordinator, a position funded jointly by the City of Sarasota, Downtown Improvement District and the Greater Sarasota Chamber of Commerce. 

We Are Downtown Sarasota

[Tuesday Tech Talk]  Keep Synergy Between Marketing, Sales
Pedro Perez, pedro@nuevoadvertising.com
Sales and marketing—two words that work hand-in-hand in any business. No matter how great of a marketing department you have, if your sales department can't close the deal or know how to process and take advantage of leads, you're spending good money after bad. In the same token, a really good sales department that can't get enough leads to keep your team busy is costing you money, time and a lot of aggravation. 
 
Start by assessing all of your marketing and advertising efforts. Break it down by media market like online versus outdoor versus print. Try to track your lead generations to the marketing efforts you've done. Figure out how many leads you get from anyone of the media market sources and figure out how much money you're spending in that market to get those leads. What you're trying to assess is your lead cost to generate one lead. 
 
Then you need to assess your sales team and ask yourself how many leads come in versus how many leads are closed for a given time. Reassess all of the tools the sales people have and their ability to use them effectively. 
 
It's important to think of these two areas of your business as working hand-in-hand to support each other. Have monthly meetings where you bring both departments together and brainstorm ideas of ways to generate better quality leads. Try and implement a few of the suggested ideas and try to track an idea's viability by what it generates. 
 
Pedro Pérez is a founding partner of Nuevo Advertising Group and an adjunct professor of Global Brand Strategies at Ringling College of Art and Design. For over 17 years Pedro has offered clients his knowledge and expertise. Pedro has always demonstrated a keen analytical sense combined with a good dose of common sense in crafting digital and online marketing strategies as part of an integrated marketing plan.
 
[Opening]  Net Zero Construction Launches in Sarasota

Net Zero Contruction, a Sarasota company building custom energy-efficient homes, has been opened by John Wolterman, who moved to the area from Ohio to open the company. Wolterman said he was inspired to open the business after seeing the devastation of Hurricane Katrina in New Orleans, which made him a proponent of using safer Insulated Concrete Forms. Wolterman grew up in the concrete construction industry working with his father during the summers. After high school graduation, Wolterman and his father started Wolterman Bros. Construction, which are to more than 60 employees and grossed over $20 million in business per year. 

Net Zero Contruction

[Recognition]  MindSpa Owner Posts Therapy Article at Academia

Dr. George Rozelle, the owner of Sarasota-based MindSpa Integrative Wellness Center, and Dr. George Lindenfeld completed an article recently focused on the use of RESET [Reconsolidation Enhancement by Stimulation of Emotional Triggers] Therapy and Brain Mapping to help a combat veteran living in Sarasota. The article was posted at Academia.edu and us being considered for publication in professional journals. The clinicians collaborated to help Marine Corp veteran Wade Risha. The article is a preliminary report of findings. Rozelle and Lindenfeld plan to do follow up testing and submit a more formal article to a peer-reviewed trauma journal. 

MindSpa Integrative Wellness Center



[Holiday Gathering]  SRQ Hosts Client Party

Last week, SRQ Media hosted one of our most favorite events of the year, our annual client holiday party. Amidst the hustle and bustle of the season, spending a few hours with the clients and partners that have become friends of our staff and our brand is one of the best ways that we know how to live local. Local guitar legend Jami Gee strummed classic holiday tunes while guests enjoyed delicious bites from Michael's on East and sweet treats from Sift Bakehouse, located on McAnsh Square. For a full recap of the night and to view a gallery of photos, visit SRQInsideTheBrand.com.  

SRQ Media Group

SRQ DAILY is produced by SRQ | The Magazine. Note: The views and opinions expressed in the Saturday Perspectives Edition and in the Letters department of SRQ DAILY are those of the author(s) and do not imply endorsement by SRQ Media. Senior Editor Jacob Ogles edits the Saturday Perspective Edition, Letters and Guest Contributor columns.In the CocoTele department, SRQ DAILY is providing excerpts from news releases as a public service. Reference to any specific product or entity does not constitute an endorsement or recommendation by SRQ DAILY. The views expressed by individuals are their own and their appearance in this section does not imply an endorsement of them or any entity they represent. For rates on SRQ DAILY banner advertising and sponsored content opportunities, please contact Ashley Ryan Cannon at 941-365-7702 x211 or via email

Copyright © 2024 by SRQ Media Group, 331 South Pineapple Avenue, Sarasota, FL 34236.
Powered by Sarasota Web Design | Unsubscribe

Read More

Balancing the Pressures and Needs

Balancing the Pressures and Needs

Jacob Ogles | May 1, 2024

Made in Italy

Made in Italy

Laura Paquette | May 1, 2024

Baking Bliss

Baking Bliss

Kate Wight | May 1, 2024

Filling the Knead

Filling the Knead

Laura Paquette | May 1, 2024