Social, Is It Worth It?

Guest Correspondence

Social network marketing is it worth the money? Marketing online can bring value to any marketing campaign. One reason is you’d be able to target your customers pretty precisely right down to demographic, geo target, interests or religion. Simply by setting up an account on any one of the social network platforms and using that social network to publish your photos, comments or your family gatherings. Over time, you gather enough content to make you a viable marketing opportunity for a potential business or individual thinking of marketing a product or service through any one of the online platforms.

Most of us do this without even noticing or batting an eye. Have you picked up your phone simply see what your friends are doing online, to see what events are happening this weekend? Have you clicked on links of interest? All of these things add to your value as a potential advertisement consumer. Have you ever re-posted an item you found on a friends newsfeed? Do you play games that are in theory free on Facebook? All of these things come at a price. By clicking on the links and then accepting the terms you have now shared your contact list, usage patterns, likes and dislikes. All of these things are used not to pinpoint you per se but you as a demographic, which lets advertisers more precisely target you in their advertisement messaging creative and how they deliver the message to you.

This is all called Microdata, a larger subject that I’m going to discuss in more detail in a later blog post. Suffice it to say that Microdata is all of the little things you’re doing while you’re online browsing the Internet. It doesn’t matter whether you’re on a social network platform or not; we’re simply using one of the major search engines to try to find something you’re looking for. Microdata is how advertisers and marketers get a rich understanding of you as a consumer demographic. Be aware that this Microdata is being gathered anytime you’re online using your computer or mobile device to access or seek out information online.

The point I’m trying to make is nothing on the internet is free and nothing is by accident. The effort here is to make your experience online and enjoyable one at the same time creating a system or a mechanism in which messaging can be delivered and received in a favorable way.

Pedro Pérez is a founding partner of Nuevo Advertising Group and an adjunct professor of Global Brand Strategies at Ringling College of Art and Design. For over 17 years Pedro has offered clients his knowledge and expertise. Pedro has always demonstrated a keen analytical sense combined with a good dose of common sense in crafting digital and online marketing strategies as part of an integrated marketing plan.

« View The Tuesday May 31, 2016 SRQ Daily Edition
« Back To SRQ Daily Archive

Read More

What Will Single Member Districts Really Mean?

Among the litany of issues Sarasota County voters consider this year will be whether to switch to single-member districts when electing county commissioners. It’s fairly easy to see why this inspires sharp partisan divide. Democrats lament no one from the blue team has won a seat on the com

Jacob Ogles | Oct 13, 2018

District 72 Remains Region's Hottest House Race

An unexpected contest and surprising upset this year turned state House District 72 into the center of the political world in February. This November, voters weigh in again, and while the race this time will be one of many in the region, it remains one of the marquis battles in the region.

Jacob Ogles | Sep 22, 2018

Letting Go at Ringling

We have had the great pleasure at Ringling College of Art and Design this past week of welcoming the largest incoming freshman class in the history of our institution. That’s right, over 500 new young people, representing 42 different states and 30 diverse countries, arrived in Sara

Dr. Larry Thompson | Aug 25, 2018

Good and Graham Swinging for Glass Ceiling

As the woman who could become Florida’s first female governor stumped in Sarasota this week, she turned to the region’s biggest Democratic star for a boost. State Rep. Margaret, D-Sarasota, took the stage at the Francis Thursday to throw her personal support behind gubernatorial candi

Jacob Ogles | Jul 28, 2018