Storytelling and Brand-Building in the Modern Era Workshop

Coconut Telegraph

The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) is holding a Storytelling and Brand Building Workshop on Wednesday, June 15, 2016 from 8-11 a.m. at the State College of Florida- Lakewood Ranch Campus. Attendees will learn from two leading experts who are influencing the future of journalism, branding and public relations: Diane McFarlin, Dean of the College of Journalism and Communications at the University of Florida and former publisher of the Sarasota Herald Tribune, and Bob Allen, Chief Storytelling Officer, IDEAS. The cost includes breakfast- $45 for FPRA members and $55 for non-members. The event is open to the public and business owners, as well as marketing and PR professionals, are encouraged to attend.


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