Pictured, left to right: The Small Time Teller and The Unit, both by Nixon. Electric's ED01-T. Vestal's The Brig. Photo by Heidi Stone.

The Sunshine State’s eternal summer means that any time of year is ripe for cannonballing into the bathtub-warm Gulf of Mexico waters. While unplugging completely as you ride the waves would be ideal—not to mention safer for your smartphone—the constraints of time still bind us, surf swell or not. West Coast Surf Shop’s selection of waterproof watches allows you to enjoy the spray and also ensure you’ll make it home in time for dinner. Authentic, surf-ready gear lines the walls of this family-owned operation, Anna Maria’s go-to waterwear hub since 1964. The array of waterproof watches ranges from simple, get-the-job-done wristwatches, such as Nixon’s Small Time Teller—an analog dressed in eye-catching rainbow camouflage—to multifunctional timepieces that keep you up to speed on the tide at your preferred beach. The Brig by Vestal has a dual-tide function, so you can keep an eye on the waves at Venice’s North Jetty and chart your next surfing getaway to the Gold Coast, just with a glance at your wrist.

Pictured, left to right: The Small Time Teller and The Unit, both by Nixon. Electric's ED01-T. Vestal's The Brig. Photo by Heidi Stone.

West Coast Surf Shop, 3902 Gulf Dr., Holmes Beach, 941-778-1001.