Pictured: Hungry masses flocked to JDub's first food truck rally. Photo editing by Heidi Stone.

Last Saturday, ravenous crowds braved slightly stormy mid-summer weather to attend JDub’s Brewing Company's first-ever food truck rally. Citing cities like Austin, Los Angeles and Portland—where vibrant food truck culture makes up a vital part of the local culinary scene—owner Jeremy “JDub” Joerger notes, “We wanna bring a little more hip to this community, more funk, more of that community spirit.”

The rain subsided just in time for eager eaters to enjoy local bites—paired with JDub’s award-winning brews—from four wheeled eateries: Mother Truckin’ Good, BulGoGi Sarasota, Yummy Kebab and Baltimore Snowball Factory. Close to 500 adventurous eaters watched their food get sliced and diced, embarking on a gastronomical journey traversing France, Morocco, Italy, Korea and Japan.

The idea for the rally sprang, as Joerger puts it, “out of the madness that is JDub’s ever-searching to be innovative in our own way.” In an effort to support local business and promote community culture, he says, “We’re always following our own soul and searching for what’s innovative.”

To the left of the JDub’s tent stood Mother Truckin Good, known for having a menu that changes every two weeks (this week's offering was gourmet slides). Yummy Kebab, the newest addition to the brigade, served up traditional Moroccan dishes and all-American fare, while BulGoGi Sarasota kept things simple with a three-item traditional Korean menu. For dessert? Snowballs, spiked “adult” pops and chocolate-covered cheesecake lollies from Baltimore Snowball Company.

By hosting the rally—with plans in the works to make it a once-a-month staple—Joerger aims to create a space where all of Sarasota’s diverse population could come together in one location. “One thing I love about this place—you’ve got retirees with twenty-somethings with hipsters with yogis, and we’re all hanging out and it doesn’t feel forced,” says Joerger.

JDub's will host its next food truck rally on Friday, August 20th—which promises to be an expanded event with 8 to 10 trucks and additional beer tents. 

Pictured: Hungry masses flocked to JDub's first food truck rally. Photo editing by Heidi Stone.