When Shep and Ian Murray grew tired of the corporate life, the brothers decided to make ties instead of wear them. Inspired by the Martha’s Vineyard lifestyle, the two started a clothing store, Vineyard Vines, embodying a coastal and casual feel. Their logo, a smiling pink whale, pays homage to a wood carving their father did on the Vineyard and reminds everybody that “every day should feel this good.” Although Vineyard Vines doesn’t open at UTC for a few months, the smiling whale can still be found locally at places like Island Pursuit, on St. Armands Circle. Offering a variety of Vineyard Vines clothing and accessories, this whale-adorned graphic t-shirt subverts the iconic, playing off the classic look with the now-beloved pink logo. Vineyard Vines uses their smiling mascot as a substitute for a heart on the long sleeve shirt, reading as “I whale Sarasota,” combining local pride with love for the brand.

Island Pursuit, 400 Madison Dr. # 206, Sarasota, 941-388-2849.