The Civility Squad, a cast of animated characters created by Gulf Coast Community Foundation to promote civil discourse and civic participation in the region, received a Silver ADDY in AdFed Suncoast’s 2018 American Advertising Awards competition. The Civility Squad campaign was honored in the Integrated Media Public Service Campaign category. The Civility Squad was designed in support of the foundation’s regional civility initiative, Because It Matters. Campaign elements include online animations, social media content, print collateral and promotional materials such as T-shirts, pins and trading cards that feature the Civility Squad characters modeling and messaging civil behavior in fun, memorable ways. The characters were designed to appeal to all ages. The creative team that designed the Civility Squad campaign for Gulf Coast consisted of Ringling College of Art and Design faculty and alumni. Design Center associate director Holly Antoszewski served as creative director and advertising design faculty member Vivian Owen was the copywriter, while recent graduates Robson Tan and Philip Gleichauf handled design and motion design, respectively.

Gulf Coast Community Foundation