From Medical to Marine to Media, ROBRADY Garners Multiple Good Design Awards.

Business

SRQ DAILY FRIDAY WEEKEND EDITION FRIDAY JAN 3, 2020

Internationally recognized studio, ROBRADY design, added to its list of accolades by winning awards in three categories during this year’s Good Design® program hosted by The Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies. Competing with a record 900 submissions from over 47 countries, Sarasota-based ROBRADY design took top honors in the global design program’s Medical, Sports and Recreation and Interactive Media categories. In the medical category, ROBRADY was recognized for its extensive work on PILL, a smart opioid dispenser that provides physicians and patients with an effective tool for improving compliance and monitoring behavior to combat the national epidemic. The cost-effective PILL solution features a reusable data core that delivers state of the art digital features at a fraction of the actual cost in an effort to “Stop the Start” of Opioid addiction. The Sports and Recreation award acknowledged ROBRADY’s work on the Yamaha 275 jetboat. For the company’s new flagship, ROBRADY combined bold, integrated exterior design elements with ergonomic and versatile luxury appointments such as positionable aft seating and ample interior space. The result will help chart the course for future Yamaha designs. Rounding out the trio was an award in the Interactive Media category, ROBRADY won for its interface design for Medallion Instrumentation Systems. Incorporating input from users and programmers throughout the process insured that the display optimized both functionality and user experiences to create a very clean Human Machine Interface (HMI) experience that reflected the elegance and ease of use of the high-end watercraft.

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