Tom Scholz, of Kool Stuff, Ellenton, Fl., earned the certification of Master Advertising Specialist (MAS) administered by Promotional Products Association International (PPAI; ppai.org), the largest international not-for-profit association for more than 16,000 members of the $24-plus billion promotional products industry. The Certified Advertising Specialist (CAS), Master Advertising Specialist (MAS) and Master Advertising Specialist Plus (MAS+) Certifications are the promotional products industry's premier professional designations. Individuals with a PPAI Certification are industry leaders -- those who have attained a higher standard of professional competence, knowledge and experience. PPAI industry certification is acquired through a combination of dedicated certification classes, demonstrated years of employment in the industry, elective courses, and a successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.