Grapevine Communications Gets A Refresh During Quarantine

Business Q & A

SRQ DAILY MONDAY BUSINESS EDITION MONDAY JUL 6, 2020

Grapevine Communications mixes "vivid visions with smart strategies," to help enhance the visibility of companies across multiple platforms. Print, web, news, social media - anywhere and everywhere potential consumers will connect with a brand, Grapevine is there to give clients a boost and "serve up refreshingly creative concoctions." Working with a team of writers, designers and developers, Grapevine creates advertising and marketing campaigns that strive to grab your attention. Allison Imre, President/CEO/Owner of Grapevine gave SRQ some insight into their recent rebranding, and how they've worked to adapt to the world's "new normal."

SRQ: What can clients expect from the Grapevine rebranding?

Allison Imre: The world has changed in the past few months. You could say that we changed with it. While continuing to serve the needs of our clients, we took this time to look in the mirror to see what was peeping back. What we saw was our own funny faces, each one glowing with personality, full of passion and eager to elicit a smile from those around us. That’s when it just clicked. Yes, we take the success of our clients very seriously… ourselves, not so much. And that’s what our clients love about working with our team. We’re here to get real results for those we serve, and we like to have fun along the way. So, we wanted our experience as individuals and as a company to be reflected in our new look, logo and website -- to show who we are and how we've evolved in the past few years.

It started with trademarking our tagline -- Creative. Strategic. Accountable.® This is our mantra and it demonstrates our confidence, stability, commitment and approachability. The change continued with our new logo and brand colors, which are more versatile, strong, clean, and straightforward. The brand refresh is the result of diligent teamwork and we’re proud of it. It represents the expectations we have for ourselves, our passion for our profession and our preference for not taking ourselves too seriously. Clients can expect us to continue to update and innovate while always looking for new ways to improve and help deliver optimal results.

SRQ: How has Grapevine adapted during COVID to best help clients needs?

Allison Imre: We are still 17 strong and we have a renewed determination to help our Suncoast community weather the storm. We've faced the same challenges as our fellow businesses. But even during this time of uncertainty, we're adapting by taking the advice we give our clients: Pivot, don’t panic. Seek opportunities to demonstrate compassion and leadership and to be a part of the solution for this new normal.

For some clients who have been hit with unforeseen challenges, we're helping them embrace the digital age and target consumers, shift spending, reevaluate messaging, win the Google game and maximize their social media footprints. We have also launched our own free Vine Time series to help all businesses in our community make their pivot and look to the future with hope and the promise of new opportunities. I know it’s cliché, but we are in this together, and we will come out on the other side stronger, better connected and ready for anything.

5201 Paylor Lane, 941-351-0024, grapeinc.com

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