First Watch, the Daytime Dining concept serving breakfast, brunch and lunch, announced that the company has partnered with the V Foundation for Cancer Research to support the organization’s mission of achieving Victory Over Cancer®. As part of this new collaboration, First Watch will donate 25 cents from the sale of every kids meal at its more than 440 locations nationwide to the V Foundation’s Dick Vitale Fund for Pediatric Cancer. The effort is anticipated to raise close to $500,000 in its first year. As a corporate partner, First Watch will work with the V Foundation to strengthen the organization’s efforts to save lives and find cures through awareness and funding, 100% of which will go directly to pediatric cancer research. To foster additional support, First Watch has continued its ongoing sponsorship of the V Foundation’s annual gala, hosted in Sarasota, Fla., by V Foundation board member and longtime champion for pediatric cancer research, Dick Vitale. Most recently, the 17th annual gala held on May 6th raised over $11 million, bringing the event’s total to nearly $55 million since its inception. Dick Vitale joined the V Foundation Board of Directors shortly after the passing of his friend and fellow ESPN broadcaster Jim Valvano to cancer. The fund in Vitale’s name is committed to stopping the disease and, to date, has awarded nearly $60 million to end pediatric cancer.

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