Pictured: Wellen Park is introducing a new interactive experience called Wander at Wellen.

Wellen Park is augmenting reality with a new interactive experience called Wander at Wellen, encouraging visitors to explore Downtown Wellen and see what comes to life. A blend of reality and digitally created content, Wander at Wellen adds another dimension to various points in downtown with QR codes and smartphones, including fish schooling around the floating dock, Florida butterflies fluttering about the natural playground and a blue heron taking flight from a mural. Visitors simply scan the codes at seven locations featured on red signs throughout Downtown Wellen to reveal a special encounter. Each offers a different experience, including selfie opportunities and storytelling videos. By completing all seven augmented reality experiences, guests will receive an exclusive prize offer that’s most definitely a reality. At the dock, people will see a real view of the Grand Lake with animated fish leaping up from the water and a narrator introducing the different species that live in the lake. At the playground, a butterfly lands on visitors’ noses. Markers are located throughout Downtown Wellen, including the Great Lawn, Canopy Green and under the Heritage Tree. Wellen Park partnered with Southwest Florida-based D3 Creative to develop the augmented reality experience using a unique web-based AR platform that allows AR to be widely accessible to visitors across many different backgrounds. Visitors can either interact with Wander at Wellen by scanning a QR code or by allowing location services on your phone. Web-based AR does not require downloading an app, making it significantly easier for people to access and enjoy. 

Pictured: Wellen Park is introducing a new interactive experience called Wander at Wellen.