Since 2021, Motel Therapy Boutique in the Burns Court Neighborhood of Downtown Sarasota has been the go-to for modern fashion. In 2022, the store partnered with Modrn Luxe Jewels (previously linkxluxe) making them Sarasota's first and only boutique and permanent jewelry studio.

This week, owner Kendall Stone announced that the shop will open a second location in the University Town Center Mall. The new boutique will be co-owned by Sarasota locals, Sarah Seay and Kendall Stone, and will feature two permanent jewelry stations, a new Modrn Luxe Jewelry line, a lounge area, charm bar, new clothing styles and accessories by Motel Therapy and more.

"Sarah and I describe our brands as elevated and effortless," shares Stone. "Our jewelry and clothing is curated to fit into your everyday style. We are very passionate about the latest trends in jewelry and fashion and are so excited to expand our offerings at our new location."

Motel Therapy Boutique UTC is set to open May 1st, 2024.