Artist Series Concerts of Sarasota (ASC) is pleased to announce the appointment of Keren Shani-Lifrak as executive director. Lifrak will begin her duties with ASC on May 1, working alongside Marcy Miller, current executive director, until her retirement on June 30. With over 25 years of experience in performing arts, nonprofit management, event production, marketing, and fundraising across Tel Aviv, New York, and Sarasota, Lifrak brings a strategic vision, operational expertise, and a passion for fostering vibrant performing arts communities. As director of marketing for IMG Artists, and director of development for IMG Academy, she worked with world-renowned artists like Itzhak Perlman and the Joffrey Ballet, and elite athletes, curating programming that balanced creative excellence with audience engagement while cultivating donor and sponsor relationships. She also led Arts Day in Sarasota, which united 30,000 visitors and key stakeholders, and directed events for the Arts and Cultural Alliance of Sarasota County, the Sarasota Film Festival, and Selby Gardens.

For more information and to purchase tickets, visit ArtistSeriesConcerts.org or call (941) 306-1202.