Join Us on November 28 in Downtown Sarasota! This Black Friday, skip the lines and the chaos, and head to the heart of the city for a day of shopping, dining, and celebrating local! Downtown Sarasota is your destination for unique gifts, delicious eats, and festive holiday cheer. To make the day even sweeter, on-street parking enforcement will be waived throughout downtown on Black Friday, giving you more time to explore, shop, and enjoy without the worry. Whether you’re checking off your gift list, treating yourself, or spending the day with friends and family, Downtown Sarasota is the place to be. Enjoy the festive atmosphere, discover something new, and celebrate the businesses that make our community thrive. Follow the Downtown Improvement District on social media for more merchant highlights and special promotions leading up to the big day, and make this holiday season one to remember right here in the heart of Sarasota.