Great Lakes Brewing Co. Brings Christmas Ale to Florida

Good Bite

Great Lakes Brewing Co. (GLBC) announces its distribution entry into Florida with Cavalier Distributing. The brewery begins its market launch this week, in conjunction with the release of seasonal juggernaut Christmas Ale in cans and draft. The launch also includes the brewery’s Holiday Pack, a variety 12-Pack with 6 Cans of Christmas Ale and 6 Cans of rotating Cookie Exchange Milk Stout: Berry Jam Thumbprint flavor. Additional brands may be announced in the coming months after a soft entry into the state. The launch will primarily serve the regions of Fort Lauderdale, Jacksonville, Naples, Orlando, Palm Beach, Sarasota, Tallahassee, and Tampa as the brewery explores opportunities in the market. Currently, North Carolina is the southernmost state within the brewery’s 17-state distribution footprint, but an active fanbase and buyer interest inspired the strategic entry.

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