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Caldwell Trust Company’s strategic approach to entering the Vero Beach market has earned statewide recognition, with the Florida Public Relations Association (FPRA) honoring the company with an Award of Distinction and the Judges’ Creativity Award during the 2026 Golden Image Awards. The awards recognized “Legacy Has a New Address: Building Institutional Trust in Vero Beach through Strategic Market Entry,” a communications campaign developed and led by Sheryl Vieira, vice president of Marketing & Communications at Caldwell Trust Company. The campaign positioned Caldwell’s expansion into Vero Beach not simply as the opening of a new market, but as an opportunity to thoughtfully introduce the company’s more than three decades of fiduciary experience, establish institutional credibility and build meaningful connections within a new community.

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