Introducing True Blue Vibes™, a new lifestyle brand celebrating authentic living and the island spirit. The official launch took place on November 13 at T. Georgiano’s in Sarasota, featuring mocktails, light bites, activities for kids, music by DJ Rossy and refreshments from Tsunami and Beauty Booze. Founded by Sarasota business owner Tatyana Sharoubim-Stewart, True Blue Vibes embodies the beach-centric lifestyle she cherishes.

True Blue, 1409-B 1st St, Sarasota, tgeorgianos.com.

TRUE BLUE, 1409-B 1ST ST, SARASOTA, TGEORGIANOS.COM.

Originally from New York, Sharoubim-Stewart moved to Sarasota in 2005 and opened T. Georgiano’s, a fashion boutique that recently celebrated 19 years. The store was named and modeled after her father’s store in Raleigh, NC, a business he owned and operated
for about 20 years. The Sarasota store will now feature True Blue Vibes, a curated collection of handcrafted items inspired by surf, sun and soulful connections.

With her True Blue Vibes brand, Sharoubim-Stewart celebrates the surf, sun and connections that are part of Sarasota’s culture.

WITH HER TRUE BLUE VIBES BRAND, SHAROUBIM-STEWART CELEBRATES THE SURF, SUN AND CONNECTIONS THAT ARE PART OF SARASOTA’S CULTURE.

As a mother of two, Sharoubim-Stewart sees the brand as a family legacy. “True Blue Vibes is inspired by our love for water, nature and the small moments that make life beautiful,” she says. Traveling the
world, she has always wanted to bring a piece of her vacation’s paradise home (although she believes she lives in paradise here) which led to the idea of curating a collection that honors artisans from around the world and Sarasota’s beach culture. Sharoubim-
Stewart explains, “Through this collection, I want to remind our community that, while Sarasota is growing rapidly, we are still a little beach town.” True Blue Vibes celebrates coastal life, family and the value of being true to yourself. In addition to the brand,
Sharoubim-Stewart recently released Living Authentic, a book filled with inspirational insights from her life. “This book means everything to me,” she shares. “I want readers to feel seen, loved and empowered toembrace their truest selves.” The book, which grew
out of her personal journaling during the pandemic, offers guidance and encouragement, reflecting on her journey of self-discovery.

Sharoubim-Stewart’s brand and book launch signify the culmination of years of hard work. “To see everything come together for my family and the Sarasota community is truly a dream come true,” she says, as she invites others to slow down, connect and live authentically.

Photography by Wyatt Kostygan.