DutchCrafters Begins Store Redesign with Ponton Interiors

Business

DutchCrafters, the largest online retailer of Amish furniture and home décor and daughter company of JMX Brands, is partnering with Ponton Interiors to redesign its showroom experience. "We introduced a new vision in 2020, and central to that vision is an exceptional customer experience,” said DutchCrafters Vice President Linse Miller. “The expansion of DutchCrafters stores is part of this new vision.  We want to get the framework down here in Sarasota first and then we will replicate this at our future stores. We have been wanting to start the redesign since early 2020, but when the pandemic hit, we had to delay our plans.”

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