ArchWell Health™ is a national healthcare provider serving seniors aged 60 and older, with a strong presence in Florida, including three centers in the Sarasota, Venice and Bradenton areas. The organization urges women to schedule their annual mammogram before National Breast Cancer Awareness Month in October.

ArchWell Health recently launched its first “Pink Letter Project Day”, kicking off a three-month initiative to promote early breast cancer screenings among women aged 50–74. With millions overdue for mammograms, the campaign aims to encourage timely appointments—particularly before the October surge—helping to improve early detection and outcomes. By tackling access and awareness barriers, the initiative supports better health outcomes for older women.

"ArchWell Health is continually raising the bar in breast cancer education, action and care for maturing women aged 60+. Early detection through proactive and regular screening provides the best runway for detection and cure," explains ArchWell Health Chief Medical Officer, Dr. Judith Ford. "In our third year, we are proud to build on an ongoing commitment to the ‘Pink Letter Project.’ As a leading nationwide breast health advocate for women aged 60+, we are leveraging the collective impact of our nationwide network of primary care Centers to deliver first-class support in the fight against breast cancer. We are proud to serve Florida's Gulf Coast, including Sarasota, Bradenton and Venice, along with Jacksonville. Our community members in these areas are who we are striving to reach and support, and we wholeheartedly welcome women and their family and friends to connect and join in on all the 'Pink Letter Project' has to offer!"

As part of the campaign, ArchWell Health is mailing personalized letters—marked with a signature pink touch—to members who are due or overdue for mammograms. These letters include compassionate guidance on screening importance, simple scheduling instructions, center locations, FAQs, and a personalized mammogram order form for use at screening appointments.

In addition, members will receive custom “Pink Letter Project” postcards, encouraging them to write personal notes to friends and loved ones, motivating them to get screened before October. From July 15 to October 31, ArchWell Health centers nationwide will host social and educational events aligned with the campaign.

To become a member at ArchWell Health, visitarchwellhealth.com/get-started-old/.

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