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Knowing the best recommendations come from the collective voices of our community, Visit Sarasota County (VSC) in partnership with six Chambers of Commerce, created a seasonal tourism marketing campaign to authentically represent the entire region. The "Regional Spotlight Campaign," which ran from April 1 through June 30, targeted potential travelers in key U.S. markets who were actively considering booking a trip, directing them to chamber-curated recommendations. In its three-month span, the campaign generated 9.5 million impressions and 36,000 conversions, significantly underscoring Sarasota County as a collection of destinations. The campaign represents a $72,000 advertising investment by VSC, with $12,000 dedicated to each area represented by its respective Chamber of Commerce. ParticipatingChambers of Commerce included Englewood, Greater Sarasota, Longboat Key/Lido Key/St. Armands, North Port Area, Siesta Key, and Venice Area. Each Chamber provided local insight, creative assets, and messaging that reflected the personality and appeal of its community. For the latest data on VSC’s marketing campaigns, visit www.visitsarasotacountytransparency.com.  

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