All entries for December 2015

Chris Tomasso, Cracker Barrel and Hard Rock veteran, named as president of First Watch

Posted by Jacob Ogles on Wednesday Dec 16, 2015 2:29 pm

First Watch, a breakfast-centric restaurant chain based in Bradenton, just promoted Chris Tomasso to company president. Tomasso, formerly chief marketing officer, had led marketing efforts for other national restaurant chains including Hard Rock Cafe and Cracker Barrell. Full press relase below the fold:

"First Watch announced today that Chief Marketing Officer Chris Tomasso has been promoted to President of First Watch effective January 1, 2016. Tomasso joined the First Watch executive team in 2006 and has led the company’s marketing and strategic branding efforts during a decade of significant growth for the company.

Tomasso, a 23-year restaurant veteran, will be responsible for overseeing all restaurant operations in addition to First Watch’s marketing and culinary functions. Prior to his tenure as Chief Marketing Officer, Tomasso served as the Vice President of Marketing for Cracker Barrel Old Country Store, Inc. and Vice President of Worldwide Marketing for Hard Rock Café International.

“Chris brings a unique combination of strategic brand vision and tactical operations knowledge, and he has served as a trusted advisor to me since he joined First Watch nearly 10 years ago,” said Ken Pendery, CEO of First Watch. “He has always embraced our culture and has helped lead First Watch through years of brand evolution and aggressive growth. I’m confident that we will continue on the path to success and maintain our dynamic culture with Chris in this new role.”

Chris was named a Top Private Company CMO in 2012 by ExecRank and serves on the Board of Directors for the National Restaurant Association’s Marketing Executive Group and the Marketing Advisory Board for Share Our Strength’s Dine Out for No Kid Hungry.  He has also served on the Board of Directors for the University of Central Florida’s Alumni Association.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named a 2015 Top Consumer Pick by Nation’s Restaurant News and has received other recognition including being named a 2013 “Next 20” Emerging Brand by Nation's Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 270 restaurants in 26 states, including more than 135 First Watch restaurants, 116 The Egg & I Restaurants, 20 The Good Egg restaurants and one Bread & Company restaurant in Nashville (with another one under construction).

Farrington named VP of Public Policy, Sarasota Tomorrow for Sarasota Chamber

Posted by Jacob Ogles on Friday Dec 11, 2015 12:23 pm

Amy Farrington has been named as the new vice president of Public Policy and Sarasota Tomorrow for the Greater Sarasota Chamber of Commerce. Farrington was most recently an executive at ShelterBox USA. Full press release below the fold:

The Greater Sarasota Chamber of Commerce has announced Amy Farrington will be assuming the position of Vice President for Public Policy and Sarasota Tomorrow Initiatives in January 2016.  Ms. Farrington was most recently the Director, Administration of Donor Relations at ShelterBox USA where she provided organizational oversight of finances, human resources, donor relations and policy. Prior to ShelterBox, she owned the local law firm Tuck Farrington, which provided legal advice and representation in the areas of elections, government, administration, legislation, not for profit governance, contracts and employment.

Greater Sarasota Chamber President Steve Queior stated, “We needed a key executive with a record of focused work, strong results, and a high level of commitment.  Amy has shown these traits throughout his career, as well as being a high energy team member that has worked with integrity and who has the ability to bring people together and build relationships.  Her passion for our community will serve our Chamber and its members very well.” 

Amy’s prior experience includes serving as Assistant General Counsel and later Director of the Florida Department of State, Division of Elections and as the Director of Government Affairs at the Jacksonville Regional Chamber of Commerce. Farrington has an MSA in Public Administration from the University of West Florida and a JD from the University of Florida College of Law. 

In her new position with The Chamber based in Sarasota, Farrington will work with local and state government officials, several of The Chamber’s councils, and be involved with moving Sarasota Tomorrow Next (community and economic development) projects forward.

Referring to her new position, Farrington said, “I am extremely excited to join the team at The Greater Sarasota Chamber.  For me, it is a tremendous opportunity to use my experience and skills to serve both the business and the overall community.”

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