Visit Florida has initiated Phase Two of its tourism marketing recovery plan with the launch of an in-state travel campaign designed to support the state’s economic recovery and struggling tourism industry. Set to run through Nov. 22, this integrated campaign aims to inspire Florida pride among residents while introducing them to unique experiences available in-state. In addition, the tourism bureau partnered with four strategic Florida-based influencers to engage their social media followers and highlight hidden gem experiences and local businesses across the state. Visit Florida will also utilize its in-state advocacy platform, @LoveFL, to showcase the vacation experiences close to home through paid social efforts across Facebook, Instagram, Pinterest, etc.Along with the campaign, the newly-launched LoveFL.com encourages Floridians to explore day trip options to cities across the state.

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