LUXlife Magazine announced that Discover Sarasota Tours is the 2025 winner of the MOST INTERACTIVE TOUR COMPANY in its Global Hospitality Awards competition.“The Hospitality Awards have always been a place to recognize businesses and individuals going above and beyond for their clients, customers, and guests in the hospitality industry, and the team at LUXlife is proud to announce the tenth instalment of this esteemed program,” said Melissa, Bramwall, awards coordinator. Discover Sarasota Tours was recognized for bringing people together and helping them to create memories to last a lifetime, through meaningful connection and adventure. Awards Coordinator Melissa Bramall commented on the winners within 2025’s Hospitality Awards: “Our commitment to recognizing and rewarding businesses for their craft is something that remains unwavering. It is always a delight to be part of a team dedicated to acknowledging excellence and providing opportunities for that excellence to be showcased, and I want to congratulate our winners again for their hard work.”