Ahead of peak tourism season, Visit Sarasota County (VSC) is reminding travelers why swapping snow for sand this winter has never looked so inviting in its new seasonal marketing campaign. Dubbed “Share the Sunshine,” VSC’s winter promotional push is prominently featuring beaches, outdoor dining, and sunlight in its digital advertising and storytelling through mid-January. The ads are designed to drive traffic to a dedicated landing page, rich in blogs and content of local attractions, sightseeing spots, and events embodying the holiday spirit, coastal style. The website also encourages exploration with VSC’s new Seasons of Sunshine mobile pass, a free platform that provides curated highlights updated monthly from Venice to Sarasota to Longboat Key. To view what content is enticing visitors to adjust their latitude this season, visit www.visitsarasota.com/winter-sarasota.